Vallapu Anusha

Product-focused professional with 4+ years of experience in client operations and channel sales across AdTech and FMCG, currently transitioning into Product Management. Completed three self-directed 0→1 product case studies — covering customer discovery, RICE prioritization, PRD authorship, and MVP definition — validated through 30+ customer interviews and competitive analysis, including a First Place product teardown award (Duke CE × upGrad). Proven record of translating customer insight into measurable operational impact: 25% faster campaign turnaround and 30% fewer escalations across 10+ enterprise accounts.

Client Coordinator - Ad Operations & Marketing at Genisys Group Pvt Ltd (2023-12 – 2025-05)

• Translated enterprise customer feedback into workflow improvements, reducing campaign turnaround time by 25%.
• Reduced operational escalations by 30% by standardizing execution processes.
• Owned delivery across 10+ enterprise accounts, identifying recurring customer problems to improve operational efficiency.
• Collaborated with Sales, Analytics, and Operations to improve delivery quality and customer experience.

Channel Sales Associate - FMCG Sales & Channel Operations at WINIT (2022-11 – 2023-11)

• Owned relationships across 15+ partner accounts, improving engagement and retention.
• Identified regional growth opportunities through market and competitor analysis.
• Improved partner onboarding through cross-functional collaboration.

Business Development Executive at Verzeo (2021-01 – 2022-10)

• Synthesized customer feedback to identify onboarding friction and improve the customer journey.
• Researched 200+ prospects monthly to strengthen customer segmentation.
• Shared customer insights that informed acquisition and engagement strategies.

Post Graduate Certificate in Product Management – Duke CE × upGrad (2026-01)

Bachelor of Technology in Electronics & Communication Engineering – Jawaharlal Nehru Technological University, Hyderabad (2017-08 – 2024-05)