Vanita Baria
Vice President & Product Manager
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About
Dynamic and results-driven Product & Project Management leader with 19+ years of experience across Life Insurance, Bancassurance, Digital Banking, Direct Marketing, and Call Center Operations. Proven expertise in digital sales tools, customer journey design, end-to-end project delivery, lead management, and data-driven sales enablement. Adept at managing cross-functional teams, driving digital transformation, and delivering high-impact solutions across large financial institutions.
Experience
Vice President & Product Manager - Axis Bank - Mumbai, Maharashtra
(2023-09)
Retail Liabilities & Product
- Lead digital initiatives for the Insurance channel, managing General Insurance projects and D2C online sales touchpoints.
- Drive digital channels, process transformation, and product innovation to enhance customer experience.
- Create BRDs, plan sprints with IT teams, and ensure timely project delivery.
- Develop UAT test cases and conduct end-to-end testing.
- Apply structured project management practices including planning, monitoring, estimation, risk and change management.
Senior Vice President & Product Manager - Yes Bank - Mumbai, Maharashtra
(2019-10 - 2023-09)
Bancassurance
- Implemented digital strategies to increase online insurance sales via leads and direct journeys.
- Enhanced customer experience across NetBanking, Mobile App, website, and campaign channels.
- Benchmarked industry best practices and developed digital solutions for insurance visibility and engagement.
- Optimized product placement and interactive touchpoints across digital platforms.
Senior Manager - TATA AIA Life Insurance - Mumbai, Maharashtra
(2017-03 - 2019-10)
Bancassurance
- Managed Tele & Digital process development for partners including Citibank and DBS.
- Designed assisted sales processes, UI/UX flows, mobility applications, and coordinated UAT.
- Launched end-to-end online term journeys for unmapped customers, ensuring IRDA compliance.
- Evaluated digital journeys for business, operational, and partner impact.
- Reviewed BRDs and coordinated sign-offs with business analysts.
Chief Manager – TPD (Banca) - Birla Sun Life Insurance - Mumbai, Maharashtra
(2014-03 - 2017-02)
- Managed end-to-end lead supply through open-market sources and established outsourced call center vendors.
- Coordinated with banking partners for backend and operational requirements.
- Drove data campaigns, sales support, and technology upgrade initiatives.
- Ensured adherence to business model timelines and TATs.
Deputy Chief Manager – Direct Marketing - Birla Sun Life Insurance - Mumbai, Maharashtra
(2014-03 - 2016-04)
- Managed lead supply methodology and end-to-end lead operations across India.
- Oversaw CRM/LMS development and P&L frameworks for COA tracking.
- Planned sales KPIs, incentive schemes, and channel targets.
- Executed loyalty programs and customer engagement campaigns.
Channel Sales Manager - American Express - Mumbai, Maharashtra
(2013-10 - 2014-02)
- Managed 5 Future Group (Big Bazaar) stores and a team of 25 outsourced sales executives.
- Drove store-wise credit card conversions and sales performance.
Location Head – Telesales - Kotak Life Insurance - Pune and Nasik
(2011-10 - 2012-10)
- Managed telesales operations for Pune and Nasik.
- Oversaw vendor management, payouts, and monthly sales operations.
- Monitored KRAs, SLAs, and performance metrics across outsourced partners.
Manager – Direct Marketing - ICICI Prudential Life Insurance - Mumbai, Maharashtra
(2007-12 - 2010-07)
- Scaled telecalling operations from 150 to 400 seats nationwide.
- Managed CRM enhancements, MIS, dashboards, and campaign databases.
- Led upsell initiatives, SMS/email campaigns, and lead management.
- Provided call center insights and supported Retail Partner Distribution (Training & Quality).
Relationship Manager – Direct Marketing - Kotak Life Insurance - Mumbai, Maharashtra
(2007-05 - 2007-11)
- Managed open-market sales, call center operations, and telecaller recruitment.
- Ensured SLA compliance, quality monitoring, and product training.
Executive – Direct Marketing - Tata AIG Life Insurance - Mumbai, Maharashtra
(2005-05 - 2007-02)
- Conducted telesales, cross-sell, and upsell activities.
- Managed two call centers, three campaigns, and 100 telesales workstations.
- Coordinated with vendors and supported renewal documentation.
Sales Manager - ING Vysya Bank - Mumbai, Maharashtra
(2004-12 - 2005-05)
- Led customer acquisition for liabilities products.
- Developed marketing plans and reported to regional leadership.
Relationship Officer - Citi Bank - Mumbai, Maharashtra
(2003-11 - 2004-12)
- Supervised telesales executives for retail liabilities.
- Managed recruitment, training, database coordination, and performance tracking.
Education
MMS - Marketing - IES Management College & Research Center (2003) Mumbai
M.Com - Sydenham College of Commerce & Economics (2004) Mumbai
B.Com - Sydenham College of Commerce & Economics (2001) Mumbai
