Varadx

I help businesses and brands grow through design that bring revenue, not just looks good. Over the past 4.5+ years, I've worked with ecommerce brands, Real estate brands, remodeling companies, marketing agencies, and fast-growing startups across the USA, Europe, Middle east and the Caribbean to create ad creatives, brand identities, and social media visuals that actually works and generate results. I care deeply about the strategy behind every design, understanding the audience, the psychology, and what makes someone stop scrolling and take action.

For me, great design isn't just art. It's a business tool and a way of presenting yourself.

Freelance Graphics Designer at Freelancing Site & Discord (Present)

• Executed 115+ design projects across Fiverr, Upwork, and Discord, serving clients across 6+ industries with a 88% 5-star rating and a 30% repeat business rate.
• Designed 60+ social media creatives, ecommerce ad visuals, brand identity systems, and UI/UX mockups, consistently delivering project files within 24–48 hour turnaround windows.
• Developed Meta and Google ad creatives optimized for U.S. audiences, achieving average CTRs 18% above client benchmarks through strategic visual hierarchy and copy-image pairing.
• Architected scalable brand visual systems and design libraries for startups and marketing agencies, cutting client creative production time by 31% through reusable component frameworks.

Brand & Creative Designer at Instagopher, USA (2026-02 – 2026-05)

• Designed high-converting ad creatives and email templates for a rapidly scaling online grocery and liquor delivery platform (Bahamas), contributing to a 22% lift in campaign engagement and customer acquisition.
• Partnered cross-functionally with developers to deliver 50+ UI/UX components, achieving pixel-perfect design-to-development handoff accuracy across web and mobile platforms.
• Produced 80+ promotional assets, posters, banners, and digital graphics, across email, social, and paid channels while enforcing brand guidelines across typography, color palettes, and design language.
• Managed 6-8 concurrent design projects simultaneously, delivering 100% of campaign deliverables on-deadline while aligning creative output with audience targeting and conversion strategy.

Creative Visual Designer at Apple Store (2026-05 – 2026-05)

• Produced 14 premium digital posters and retail display creatives replicating Apple's minimalist design language, achieving zero revision cycles through precise typographic and layout alignment.
• Focused on minimal, clean, and conversion-oriented visual storytelling for in-store communication.
• Delivered 14 screen-optimized promotional assets adhering to rigorous typography, grid, and color standards consistent with luxury retail presentation requirements.
• Maintained 100% brand consistency across all creative deliverables, earning a 90% first-round approval rate from clients and stakeholders.

Designing & Marketing Specialist at Nevix, USA (2022-02 – 2024-01)

• Designed performance-optimized ad creatives for remodeling and interior design clients targeting California homeowners, directly driving a 2.3x improvement in form-fill conversion rates across Meta campaigns.
• Engineered a performance-based visual creative strategy that reduced Cost per Lead (CPL) by 28% while sustaining lead volume and improving campaign efficiency.
• Developed conversion-optimized landing page visuals and ad creatives that drove a 2.3x lift in form-fill conversion rates, directly accelerating client lead pipeline growth and shortening the sales cycle.
• Co-led A/B creative testing with media buyers across 20+ ad variations, achieving an 18% lift in audience engagement and informing an ongoing data-driven creative optimization framework.
• Architected geo-targeted visual campaigns across 12 CA markets, improving location-specific lead generation by 21%.

Digital Media Executive (Intern) at OneClickDrive, Dubai (2025-01 – 2025-05)

• Designed 100+ on-brand social media creatives for a Dubai-based automotive rental marketplace, contributing to a 24% increase in platform engagement across Instagram and LinkedIn.
• Optimized multimedia content across web and Instagram, driving a 22% increase in engagement and a 14% reduction in bounce rate through strategic visual storytelling.
• Contributed visuals for 25+ email and Quora campaigns, reaching 50,000+ UAE automotive consumers and supporting a 12% increase in click-through rates.
• Supported 15+ Dubai and UAE-focused digital branding campaigns across 4 digital platforms, strengthening brand consistency and reinforcing market positioning in the automotive sector.

Bachelor of Technology in Computer Science – SUIIT