Vazrapu Krishna

A versatile professional having 14+ years of profound experience in Retail Store Sales &Operations, handling MBO's of Consumer Durables, Home appliances, Telecom. Expertise in handling Large Teams, driving sales and creating new sales channel with high standards of operational efficiency and maximising profitability. Skilled in fostering top-tier performance, nurturing a culture of excellence, and driving market share through effective communication strategies.

Regional Sales Manager - Tata Croma

(2022-11)

• Financial Planning: Spearheaded AOP, ROI, and EBITA planning for CROMA brand stores to achieve financial and strategic goals.
• Market Analysis & Customer Acquisition: Conducted pre-launch market analyses and devised post-launch customer acquisition plans to drive market penetration and sales.
• Product Training & Development: Delivered regular product and refresher training sessions to enhance store teams' product knowledge and sales capabilities.
• Performance Planning: Created monthly store- and segment-wise plans, guiding teams to achieve sales targets and operational excellence.
• Logistics & Delivery Management: Ensured seamless delivery and installation processes post-sales to enhance customer experience.
• Team Performance Reviews: Conducted daily performance reviews to monitor progress and drive continuous improvement in store operations.
• Inventory & Sales Forecasting: Managed inventory levels and forecasted sales on a monthly and quarterly basis to align with business objectives.
• Scorecard Development: Designed quarterly and half-yearly scorecards to guide store teams on their Balanced Scorecards (BSC) and performance metrics.
• Strategic Proposals & Product Ranging: Presented proposals for product launches and marketing activities while aligning product ranges with store performance and customer dynamics.
• Market Development & Brand Promotion: Energized market development and product promotion efforts to capture untapped opportunities and increase brand visibility.
• Training & Empowerment: Fostered a culture of continuous improvement through comprehensive people and channel training, equipping teams with skills to excel and drive organizational growth.
• Cross-Departmental Collaboration: Ensured seamless store operations by coordinating with commercial, onboarding, service, and SOP teams while maintaining adherence to statutory compliances.

State Head - Jio Phone - Reliance Jio Infocomm Ltd

(2018-03 - 2021-10)

• Synthesized current business intelligence data to produce reports and Polished presentations, highlighting findings and changes
• Analysed state 24 months performance for monthly projection and planning for financial year 2021-2022
• Drafted quarterly and yearly reports on Team performances to access their performances for their appraisals
• Presenting business proposals to prospective clients.
• Charting Incentive plans, KPI management of Jio Phones for the sales team
• Reviewing market dynamics to determine customer needs, volume potential, price schedules, and discount rates, campaigns
• Ensure proper distribution has been established in the State, reviewing of distributor ROI and Investment levels are as per
• Serve as an in-house expert for our products and become the go-to person for all functional issues
• Complete in-depth analysis of business operations, trends, Obligations to complete accurate projection
• Aligning the state team in line with the Headquarters plan of action
• Performance review of the various channels and identifying opportunities
• Achieving Sales Target & Augmenting Customer and Revenue Market Share for Telangana

Area Business Manager - Samsung India Ltd

(2016-10 - 2018-03)

• Chain wise analysis, Counter competition strategies
• Design of Marketing plan Quarterly and Sales Target for LFR and Regional chains
• To anchor business and operational reviews periodically. Supporting in preparing the reviews and share insights prior to the reviews
• Perform market analysis and understand required dynamics for strategy making.
• Manpower Assessment on their Product Knowledge and Customer interaction skills and bridging the gap in their sk
• Planning of location for fixture in the store, negotiating of price, Designing of fixtures as per LFR Stores and Chain st
• Co-Ordinating with multiple teams and vendors for Fixture Placement and POSM update in the store (POSM as per St
• Aligning managers and store teams in line to our brand strategies
• Planning and Executing BTL activities for chain

Area Sales Manager - Tata Sky Ltd

(2014-06 - 2016-10)

• Counter matching Strategy, by designing tailor made schemes as per dealer requirements, with company limitations
• Merchandising, Displays and promotion plans to maximize sales and profits. Understanding analysis and impact of potential changes
• Development and execution of BTL activities as per the Market Requirement by identifying the concerns and opportunities in the Market.
• Vendor management and working within budgets.
• Ensure proper execution of new projects, Scouting for new business opportunities.
• Planning Annual Visibility budget and executing
• POSM Creative approval & allocation across the dealers of both the states.
• Ware house maintenance & logistics of various Visibility elements.
• Planning promotional activities & coordinating with vendors for executions.
• Review sales spread and Market reports
• Scouting for Bulk connection through vendors and Digital Marketing methods
• Plan Advertising and Branding activities for dealers

Territory Manager - Idea Cellular Ltd

(2011-04 - 2014-06)

• Competitive Market mapping, strengthening distribution and ensuring effective distributor management and thus ensuring better channel partner management.
• Scouting for Bulk connection through vendors and Digital Marketing methods
• Planning &implementing monthly marketing activity schedules & augment sales targets in the region
• Effective Planning & Implementation of Marketing Strategies for Augmenting Sales
• Responsible for brand promotional activities
• Merchandising planning and organizing-to follow complete merchandising mantra
• Planning & Implementation of marketing strategies like Product demo's , Presentations & Training Sessions for nurturing both Dealers and Customers

MBA - Marketing - Vignana Jyothi Institute of Management (2011)

B.Tech - CSE - Dr M.G.R University (2008)