Recommerce Strategy Leader at Amazon (2025-11 – 2026-07)
- Led Program & Product strategy for In-Recommerce Business from 0 to 1, Automated 4 critical processes by building agentic automation tools to replace manual process with scalable workflows.
- Conceptualized initiatives related to Orphan Inventory, Brand as a Liquidator and Liquidation Marketplace to add INR 1100+MM to P&L.
- Redesigned Engagement model from an in-house team to a scalable outsourced delivery framework — delivering cost savings, faster turnaround, and zero new CAPEX while establishing governance frameworks for quality and SLA adherence.
Head Fashion & Beauty, Paid Account Management at Amazon (2025-01 – 2025-11)
- Built and led a team of 65+ Account Managers, covering 1500+ sellers and controlling ₹13.5B+ GMV; Directed the shift from manual to ML/AI-driven operations (seller analytics, anomaly detection, demand forecasting) as a deliberate strategic lever to cut escalations by 35%.
- Turned around 7 group lines with sellers across Beauty, Apparel, Luggage, and Shoes, delivering 43% YoY growth for 1500+ sellers, generating INR 3700+ MM fee revenues, and INR 850+MM ADs revenues.
- Built standardized processes — seller enablement SOPs, automated metric dashboards, ML anomaly detection to reduce operational work.
- Managed selection and forecasting for High Value Engagement Events collaborating with stakeholders to secure budgets and resources while advocating for operational infrastructure needs.
Marketplace Leader (Luggage, Watches, Jewelry) at Amazon (2022-12 – 2025-01)
- Ownership of Amazon marketplace business for Luggage, Jewelry, and Watch categories, managing a portfolio of INR ~19.2B, leading team of 23 AMs with 3 Associate Managers to drive 32.8% YoY growth for 980+ selling partners.
- Extensive stakeholder management experience (category, seller & brands) employed to improve selection, pricing, and delivery speed by developing tailor-made solutions for distributors, brands, Resellers, D2C Brands, & Aggregators.
- Responsible for coordinating with the category team to understand customer behavior, emerging models, and create scalable building blocks including Annual JBPs to drive business growth for the 3P channel while ensuring category P&L is intact.
Regional Manager at Amazon Prime Food, Prione Business Services (Amazon JV) (2021-11 – 2022-11)
- Headed Sales & Business Development by managing 32+ Account Managers,4 Associate Managers & 6 BD Team; handling ~11.5k sellers.
- Improved relevant selection by ~120% by devising a framework to identify hyperlocal and popular brands (perception driving brands), which contribute to ~45% of the total business and streamlined Catalogue and Acquisition process for Prime Food business.
- Worked with product team to implement CRM & LeadSquare integration, NPS to identify and solve merchant issues to improve SX.
Account Manager at Amazon Easy, Prione Business Services (Amazon JV) (2020-04 – 2021-10)
- Executed GTM strategies for Amazon's greenfield assistance shopping program (Amazon Easy), extended reach to B2B and D2C customers. In FY'21 delivered New Customer ~ 0.08 MN monthly & 1.5 MN yearly & Revenue Generation ~ INR 150 MN monthly & INR 2,500 MN yearly.
- Drove Various Amazon Programs such as IHS (I have space), Kisan Stores (Agri Retail Stores), POS adoption & Local Shops.
Assistant Manager (Retail, Credit, SME, Wealth Management & Audit) at State Bank of India (2017-02 – 2018-05)
- Handled 3 roles: - Branch Manager, Credit Officer, & Accountant, for Scale 2 Branch with 100 cr+ annual business in Gujarat region.
- Achieved a 25% increase in deposits and a 20% growth in Credit, reduced NPA by 13% (YoY) by streamlining process and services.
SAP Consultant (SAP Basis, ABAP, HANA, Security & GRC Modules) at Tata Consultancy Services (2014-11 – 2017-02)
- Led 3 teams of 32+ members; enhanced customer satisfaction by 20% while working on 6 different projects for 6+ Fortune 500 clients
- Worked on SaaS Sales and ERP Modules while managing Fraud, Risk and Governance; optimized Ticket Queue Management Tool by 10%
