Vignesh Nr

Results-oriented Digital Marketing professional with hands-on experience in social media management, Meta Ads, content creation, and brand building. Skilled at growing organic reach, running targeted paid campaigns, managing Shopify storefronts, and crafting visually compelling content using Advanced Canva and AI-generated video tools. Proficient in leveraging AI tools to streamline content workflows and enhance creative output.

Holds a B.E. in Information Science from Acharya Institute of Technology, Bengaluru (2026), combining a strong technical foundation with a creative eye for digital marketing.

Social Media Manager at Hektapy (2025-01 – Present)

• Managed end-to-end social media presence across Instagram and Facebook, including content planning, scheduling, posting, and daily community engagement.
• Planned and executed monthly content calendars covering Reels, carousels, static posts, and Stories, scheduling and posting updates on a time-to-time basis while maintaining a consistent brand voice and visual identity.
• Designed all social media creatives including posts, stories, highlight covers, and promotional banners using Advanced Canva, ensuring on-brand aesthetics at every touchpoint.
• Set up and managed Meta Ads campaigns, handling audience targeting, ad creative design, budget allocation, and continuous performance optimisation, generating heavy corporate leads for the brand.
• Ran Meta Ads campaigns on a ₹30,000 budget, generating 200+ qualified leads/queries, with new campaigns launched every month to keep the lead pipeline growing consistently.
• Handled and maintained the brand's Shopify store, including product listings, storefront updates, and coordination between social campaigns and on-site promotions.
• Tracked and analysed campaign and organic performance via Meta Business Suite and Instagram Insights, monitoring reach, impressions, engagement rate, and follower growth.
• Used AI tools (ChatGPT for content ideation & captions, Canva AI for design speed) to improve output quality and reduce creative turnaround time.
• Worked closely with the brand owner to align content with business objectives, adapting messaging and creatives based on audience feedback and campaign goals.

Social Media Manager at Talisva Winery (2026-01 – Present)

• Currently managing end-to-end social media presence for the brand, handling content planning, scheduling, and daily posting of Reels and posts.
• Created AI-generated promotional videos and Reels to boost brand storytelling and engagement, using AI video tools alongside Canva for post-production polish.
• Designed on-brand social media creatives and maintained a consistent posting cadence to build early brand awareness for the winery.
• Collaborated directly with the brand to align content themes and campaign messaging with business goals.

Bachelor of Engineering (B.E.) in Information Science – Acharya Institute of Technology (2022-01 – 2026-12)

Pre-University (PUC) – Alvas PU College (2019-01 – 2022-12)

SSLC / 10th – JVS Chikkamagaluru (2019-12)