Umadevi Domma

Performance Marketing professional with 8+ years of experience managing and optimizing paid media campaigns across Google Ads and Meta Ads. Experienced in developing data-driven campaign strategies, improving ROAS and reducing CPA through continuous optimization, A/B testing, audience segmentation, and performance analysis. Strong background in campaign operations, stakeholder management, cross-functional collaboration, and leading teams to deliver business objectives.

Proficient in Google Ads, Meta Ads, GA4, Tableau, Salesforce, Excel, Google Sheets, and AI tools such as ChatGPT to improve campaign planning and operational efficiency.

Senior Team Lead II - Mediamint

(2023-04)

• Led campaign operations and supported end-to-end delivery, including setup, QA checks, troubleshooting, pacing monitoring, and performance reporting.
• Managed operational workflows across multiple global accounts, ensuring campaigns were delivered accurately and within SLA timelines.
• Partnered with Account Managers and cross-functional teams to resolve campaign issues and improve customer outcomes.
• Created process documentation, FAQs, and workflow improvements that reduced repeated queries and improved team efficiency.
• Trained and mentored team members on campaign processes, quality standards, and operational best practices.
• Planned, executed, and optimized Google Ads and Meta Ads campaigns.
• Managed campaign budgets and improved ROAS, CPA, CTR, and conversions.
• Built performance reports and shared optimization recommendations with stakeholders.
• Collaborated with creative and account management teams to improve campaign performance.
• Managed multiple campaigns while ensuring timely delivery and business goals.

Senior Team Lead Coordinator I - Mediamint

(2023-04 - 2025-03)

• Coordinated multiple operational projects while managing cross-functional dependencies.
• Maintained project trackers and monitored progress to ensure timely delivery.
• Facilitated stakeholder meetings and ensured follow-up actions were completed.
• Supported implementation of new operational processes and workflow improvements.
• Coordinated cross-functional initiatives across India, the US, UK, France, and EMEA.
• Built KPI dashboards and operational reports that supported leadership decision-making.
• Developed playbooks, SOPs, and standardized operational documentation.
• Facilitated recurring operational meetings and tracked action items through completion.
• Improved workflow efficiency through automation and process optimization.
• Managed multiple concurrent operational initiatives while maintaining delivery quality.
• Partnered with Analytics and business stakeholders to improve operational visibility.
• Leveraged AI tools to improve reporting, documentation, and workflow automation.

Media Coordinator - Mediamint

(2021-04 - 2023-03)

• Managed day-to-day business operations supporting enterprise marketing clients across global markets.
• Coordinated campaign execution, operational workflows, reporting, and stakeholder communication to ensure timely service delivery.
• Collaborated closely with Account Managers and cross-functional teams to resolve operational issues and improve client experience.
• Prepared KPI reports, operational dashboards, and performance insights to support business decisions.
• Standardized operational processes and workflow practices to improve efficiency and consistency.
• Supported client onboarding, implementation activities, and process transitions.
• Identified process improvement opportunities that enhanced operational performance and service quality.
• Maintained strong relationships with global stakeholders while managing multiple priorities in a fast-paced environment.

Quality Analyst - Mediamint

(2020-01 - 2021-03)

• Conducted operational quality audits to ensure compliance with internal standards and client expectations.
• Performed root cause analysis to identify service delivery improvements.
• Developed SOPs, documentation, and knowledge management resources.
• Improved quality compliance through continuous monitoring and corrective actions.
• Supported employee onboarding and operational training.

Campaign Manager - Mediamint

(2018-07 - 2019-12)

• Coordinated client deliverables while managing timelines and stakeholder communication.
• Worked with cross-functional teams to ensure successful execution of operational requests.
• Prepared performance reports and operational summaries.
• Supported continuous improvement initiatives to enhance service delivery.

Bachelor of Technology (B.Tech) - Electronics & Communication Engineering - Madanapalle Institute of Technology and Science (2014 - 2018)