Vigneshkumar

Digital marketer with an MBA in Marketing & Analytics and 1.6 years of experience across paid social, email, SMS, WhatsApp, push, in-app, social media, SEO and website content. Plans and runs campaigns end to end, tracks performance and uses testing to improve results across the customer journey, from acquisition to retention.

Digital Marketing Executive at Waggle (2025-05 – Present)

• Ran ~40 multichannel campaigns a month across email, SMS, WhatsApp, push and in-app for ~50,000 customers, covering acquisition, onboarding, renewal and win-back.
• Ran Meta Ads for subscription traffic, from campaign setup, ad copy and targeting to CPC and CTR monitoring and optimization.
• Lowered churn from 25% to 20% by building automated journeys across onboarding, activation, renewal, cancellation and re-engagement.
• Reactivated ~3,000 cancelled and lapsed subscribers a month through segmented win-back flows.
• Raised email open rates from 19% to 34% by testing subject lines and messaging and improving list hygiene and deliverability with ZeroBounce.
• Tracked and reported campaign performance (opens, clicks, CPC, CTR, conversions and churn) and used it to decide what to scale or change.
• Tested creatives, offers, subject lines and CTAs, and moved winning variants into always-on flows.
• Wrote and updated website and landing page content for campaigns, and ran social media content: ideas, posts, comments and replies.
• Worked with product, engineering, design, sales and data teams to launch in-app upgrade prompts, a coupon section and plan-screen changes.

Marketing Intern (Content & SEO) at IIM Skills (2024-05 – 2024-08)

• Researched keywords and wrote SEO-optimized blog and website content to grow search visibility and organic traffic.
• Created social media content and website copy, and supported PR outreach.

Process Executive at Cognizant (2022-11 – 2023-12)

• Reviewed policy details and documentation to evaluate insurance claims for accuracy and compliance; received the Best Debutant Employee Award within the first year.

MBA in Marketing & Analytics – Happy Valley Business School (2023 – 2025)

BBA in Computer Applications – Sri Krishna Adithya College of Arts & Science (2019 – 2022)