Vikas Handa

Revenue strategist with a strong track record in media growth and monetization across print, digital, and branded content, spanning The Times of India, Jagran Prakashan, Zee Media, and FM Radio. Proven track record of building and scaling regional advertising sales teams, creating high-impact integrated media packages, and forging C-suite relationships with top-tier agencies and direct clients. Expert in monetising editorial IPs, event sponsorships, branded content, and emerging digital formats with strong GTM strategy development and execution for revenue growth.

A strategic revenue driver with deep cross-platform expertise and a consistent history of exceeding annual revenue targets across North India.

Regional Head - North | OMS (Optimal Media Solutions) - The Times of India - New Delhi

(2025-03)

• Principal revenue lead for North India, driving multi-platform advertising sales across print, digital, social, and branded content channels.
• Spearheading integrated 360° media packages - combining editorial content IPs, digital sponsorships, and branded storytelling, to meet diverse client marketing objectives.
• Developing and strengthening C-suite relationships with agencies and direct clients, converting briefs into high-value, long-term partnerships.
• Collaborating with editorial and digital teams to develop platform-native ad formats, newsletters, and social media sponsorship inventories.
• Monitoring KPIs and revenue dashboards to consistently achieve and exceed regional targets.

Deputy General Manager | North India - FM Tadka - Rajasthan Patrika Pvt. Ltd.

(2023-06 - 2025-02)

• Managed a premium portfolio of high-value accounts across Automotive, FMCG, Lifestyle, and Healthcare verticals through a radio and digital content platform.
• Designed and sold non-traditional branded content solutions and event-led sponsorship packages, generating incremental revenue streams.
• Translated complex brand briefs into strategic, multi-platform media plans integrating on-air and on-ground activations.
• Identified and onboarded new-to-medium advertisers, including SME and retail clients; expanding the active advertiser base.
• Coordinated with creative, editorial, and events teams for seamless campaign execution.

Chief Manager - Marketing - Jagran Prakashan Ltd. - Okhla, New Delhi

(2019-04 - 2023-05)

• Led the Healthcare & Wellness vertical as Strategic Account Lead, managing a premium portfolio spanning hospitals, pharmaceuticals, and Ayurveda brands.
• Partnered with marquee clients: Dr. Lal Path Labs, Fortis Healthcare, Max Healthcare - delivering integrated print and branded content solutions.
• Drove cross-category business development, successfully expanding market share and adding new revenue streams across education, FMCG, and lifestyle sectors.
• Designed bespoke content strategies aligned to client brand goals, maximising campaign impact and brand engagement.
• Built long-term client relationships through proactive communication, custom pitches, and end-to-end campaign management.

AVP - North | DNA (Daily News & Analysis) - Zee Media Ltd. - Noida

(2015-06 - 2019-03)

• Owned full P&L accountability for regional advertising revenue across North India.
• Led and scaled a high-performing team of 15+ advertising sales professionals, setting targets, coaching performance, and driving team capability.
• Developed and executed revenue strategies including converting non-advertisers into long-term clients and building agency relationships.
• Drove market segmentation, penetration, and competitive analysis to maintain and grow market share in key metros.
• Managed collections, agency pipelines, and forecasting while ensuring timely payment closures.

Sr. Manager - Advertising - Spenta Multimedia - New Delhi

(2005-06 - 2015-05)

• Managed premium luxury and lifestyle media brands: Jetwings: Jet Airways in-flight magazines, Domus India, Marwar - delivering bespoke advertorials and brand storytelling for HNI clients.
• Independently developed The Chartered Accountant Journal of India as a niche B2B advertising product, achieving consistent revenue targets through media space sales and paid editorial content.
• Cultivated long-term relationships with luxury advertisers across North India and upcountry markets.

Advance Certification - Digital Marketing - IIT Madras

Diploma - Global Sales & Marketing - National Institute of Sales (NIS)