Vikrant Kumar

Dynamic merchandising professional with a proven track record at Jindal Worldwide Ltd, driving brand growth and achieving a 40% increase in sales. Expertise in product development and vendor coordination, complemented by strong analytical skills and team leadership. Adept at optimizing inventory strategies and enhancing market presence through innovative initiatives.

Manager - Merchandising - Jindal Worldwide Ltd

(2024-01)

• Brand buildup and distribution.
• Coasting, T&A, product development and distribution, buyer coordination, OTB.
• Analyzed market trends and sales data to optimize inventory and pricing strategies.
• Manage sales distribution as per the developed product, and generate the monopoly orders from the market.
• Handling the 12 Cr. net sales in retail and Led promotional initiatives, resulting 40% increase in brand sales
• Collaborated with cross-functional teams, including marketing, operation, purchasing, production, and supply chain, to ensure alignment of merchandising strategy.
• Conducting regular store visits and market research to evaluate product performance, identify opportunities, and address any potential issues.

Deputy Manager - Merchandising (Retail) - Reliance Retail Ltd.

(2021-01 - 2024-12)

• Product development, Coasting, and T&A.
• Vendor management in terms of negotiation and coordination.
• Oversee the design team in developing innovative, engaging product designs that meet customer expectations and align with brand aesthetics.
• Implemented product forecasting and competitive pricing strategies.
• Increased top-line sales by 10% within six months.
• Prepared training for sales teams, and evaluated seasonal product performance.
• Make the product sales and distribution strategy by the analysis of respective region requirements.

Senior Merchandiser - Siyaram Silk Mills Ltd. - Mumbai

(2017-08 - 2021-12)

• Follow the T&A to fulfill the customer requirements on time.
• Handled SAP-based order processing, inventory reports, and vendor communication.
• Identified partnership opportunities and executed buyer orders with documentation.
• Analyzing sales data, understanding customer behavior, and using insights to optimize product placement and strategy.
• Working with suppliers, managing deliveries, and ensuring products are available when needed.

Senior Merchandiser - Hindoostan Mills Ltd.

(2012-07 - 2017-04)

• Handled the European market for the greige and finished fabrics for clients like Kopperman, Bimatex, and Chapman.
• Coasting, sampling, and T&A to execute the order.
• Approach the buyer with all newly developed qualities, and convert these into sales.
• Follow up with the internal team for gray, finishing, packing, and dispatching to execute the order on time.

B.Tech - Textile Technology - Amravati University (2012-01 - 2012-01)

HSC - J.A.C (2007-01 - 2007-01)

SSC - C.B.S.E (2003-01 - 2003-01)