
Sr. Manager
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Passionate, value driven sales and marketing professional with 15+ years' experience, seeking to leverage analyze market trends and customer needs to increase Sales revenue. Proficient at Marketing activities including Media Management, Brand Activation and Media Planning.
Sr Manager at Arha Media Broadcasting Pvt td (2026-01 – Present)
Monetization for Aha OTT content and Ips. Negotiated commercial partnerships and ensured end-to-end campaign execution. Focused on driving revenue for Aha OTT in west region though customized brand integration within content, audience needs and non-skip video inventory. Managed strategic brand collaborations for original OTT content, reality shows, and entertainment Ips for west clients.
Manager at ZEEL (2021-12 – 2026-01)
Responsible to generate revenue for channels BIG MAGIC, ZEE BISKOPE, ZEE ANMOL, ZEE GANGA, ZEE PUNJABI and ZING for West Region. Handled agencies like Fulcrum, ZO, Madison, Starcom, Mediacom, Havas Media, Span, Network etc. Closing deals whilst pushing for rate hikes and higher revenues. Managing existing clientele through networking in the marketplace and developing new client base by leveraging business opportunities.
Assistant Manager at India Today Group - Aaj Tak (2015-06 – 2021-12)
Building and managing business relationships with clients and advertising agencies to increase revenue. Responsible for generating targeted revenue from the West region for a given set of corporate clients. Monitoring competition and clients marketing strategies to maximize market share
Assistant Manager at Music Broadcast Pvt Ltd - Radio city 91.1fm (2012-09 – 2015-06)
Generate maximum revenue by maintaining strong relationships and providing innovative solutions to clients and advertising agencies. Understanding the needs of brands and conceptualizing properties that would give more value to the brand and increase revenue. Handled satellite markets Indore, Raipur and Bhopal.
Executive at Diligent media corporation Ltd - DNA (2011-08 – 2012-09)
Responsible for developing customized solutions for Retail and Health clients to generate revenue. Monitoring competition and market trends and thus conceptualizing strategies like special features in DNA. Maximized Market Share through New Business Development
Process Associate at TATA Consultancy Services (2007-04 – 2008-08)
Responsible for design and delivery process improvement engagements by generating reports and training staff with improved software (SAP) on India Payroll. People Management Skills would be actively involved in resolving TCS Employee Payroll issues.
PGDM – MBA – Chetana's Institute of Management (2008 – 2010)
B. Sc in Hotel & Hospitality Management in Hotel & Hospitality Management – Institute of Hotel Management (2003 – 2006)