Vishal Barry

Customer Lifecycle Manager with 5+ years in CRM and retention marketing across edtech and consumer tech. I design and run notification systems across push, WhatsApp, SMS, and in-app, turning user behavior data into campaigns that drive activation, retention, and revenue.

Customer Lifecycle Manager at SpeakX (2023-03 – Present)

• Led CRM, retention, and notification strategy at SpeakX, across push, WhatsApp, SMS, and in-app.
• Built a pre-purchase AI calling and notification strategy for D0–D15 Hindi-speaking users that drove a 19% increase in traffic and 17% higher payments vs. control; rollout reached ~90,000 monthly users.
• Launched campaigns on post-purchase D1 that improved app opens by +2.8–5%, exercise starts by +1–5.7%, and exercise completions by +1– 4.6%
• Built the monthly subscription welcome campaign (D0–D6) that lifted Week-1 activation from 41.5% to 46.8%, boosting revenue retention.
• Ran A/B tests on channels and creatives: Push + WhatsApp beat Push-only by 1.73% in order-to-paid conversion, and video WhatsApp messages almost doubled conversion vs. static images (1.32% vs. 0.69%).
• Built AI tools (IRIS, NotifCraft) using Claude and ChatGPT to write campaign content faster.

Senior Assistant Manager at SpeakX (2022-09 – 2023-02)

• Supported retention and lifecycle campaigns, communication workflows, and campaign planning.

Assistant Manager, Quality Analyst at SpeakX (2020-12 – 2022-09)

• Ran quality assurance across customer interactions, spotted workflow gaps, and suggested fixes that fed into retention and lifecycle improvements.

Quality Assurance Specialist at SpeakX (2020-09 – 2020-12)

• Started at SpeakX in the QA team, monitoring customer interactions and helping set the quality standards used in later lifecycle work.

Music Programmer at Resso India, ByteDance (2020-02 – 2020-05)

• Curated music content and engagement programming based on audience trends and platform behavior.

Executive Associate at Zeno Group (2019-08 – 2019-11)

• Delivered market research and audience insights for clients including Spotify India and ABB Ability.

Executive Associate at MSLGROUP India (2019-01 – 2019-04)

• Supported the Mercedes-Benz India account with industry research and data insights — first exposure to the auto sector.

Copyeditor at The Hitavada (2018-06 – 2018-07)

Executive Assistant at Bhilai Steel Plant, SAIL — Public Relations (2017-11 – 2018-01)

Master's in Journalism & Mass Communication – Amity University, Mumbai (2017-01 – 2019-01)

Bachelor of Arts in Psychology, English Literature & Economics – Saint Thomas College, Bhilai (2014-01 – 2017-01)