Vivek Ananthan
Divisional Marketing and Merchandising Manager
About
Divisional merchandising manager with 21 years of vast experience successfully propelling in one of the largest Textile Company in India. Experienced managers of teams with several brands and divisions. Collaborative leader driven to develop high-performing teams. Creative and resourceful with strong initiative and problem-solving skills.
Experience
Divisional Marketing and merchandising manager - Sakthi Infra tex pvt ltd - Perundurai - Erode
(2021-08)
- Sourcing of new buyers/ buying houses & Handling existing orders
- Working as a team to achieve the sales target
- Manage budget allocation and ensure cost-effective marketing initiatives across divisions
- Build strong relationships with vendors, partners, and internal stakeholders for seamless execution
- Ensure compliance with brand standards and corporate policies in all marketing activities
- Lead cross-functional teams to implement merchandising plans aligned with company objective
- Proposing new collections to buyers and attending meetings to confirm orders Costing negotiations and problem solving skills
- Buyers handling are KOHL'S, Apparel group, Quince, Sainsbury's, Tamnoon, Topitop
Business development manager - B. D designs pvt ltd - Chittagong - Bangladesh
(2020-12 - 2021-07)
- Identify and pursue new business opportunities to expand client base and increase revenue
- Develop and maintain strong relationships with key clients
- Create and deliver compelling sales presentations and proposals to potential clients
- Setting goal of turnover
- Team player to achieve the goals
- Buyers handled are Ware house group, Boardriders, QVC
Divisional merchandising manager - Poppys knitwear pvt ltd - Tirupur - Tamil Nadu - INDIA
(2017-11 - 2020-11)
- Collaborate with cross-functional teams to ensure alignment on brand and category goals
- Manage vendor relationships to negotiate pricing, terms, and promotional support
- Lead and mentor merchandising team to achieve performance targets and professional growth
- planning of production, raw materials, trims & accessories to achieve target
- Working as an team to achieve the set target, costings & negotiations
- Buyers handled are Mothercare - kids, Carrefour - Kids & Toddlers, Johnlewis - kids underwear
Senior Marketing and merchandising manager - Beximco textiles division - Dhaka - Bangladesh
(2011-11 - 2017-07)
- Setting sales target brand wise according to the meeting had with buyer
- Communicating with buyer for orders and its production
- proper planning of production, raw materials, trims & accessories
- Analyze market trends and consumer insights to identify growth opportunities
- Manage budgets and allocate resources effectively across marketing campaigns
- Booking the orders, follow up with fabric, trims and accessories and getting approvals
- Planning the production with the allotted factories
- Buyers handled are Zara, Bershka, Primark, Elcorte ingles, Stormtech
Senior Merchandiser - Eastman exports pvt ltd - Tirupur - INDIA
(2009-08 - 2011-11)
- Communication with buyer & buying houses
- Followup with buyers for the approvals
- Organizing & follow up with yarn, fabric, trims and accessories
- Handover the production file to production merchant with all the approvals
- Buyers handled are old navy
Production Merchandiser - Meridian apparels pvt ltd - Tirupur - INDIA
(2007-07 - 2009-07)
- Communicating & connecting head office with the factory
- Following the Bulk fabric, trims & accessories and costing
- Communicating with planning department and planning the orders in the factory
- Production followup and reporting to the concerned merchandising heads
- Communicating with the commercial dept& forwarder and handover the goods to forwarder
- Buyers handled are Bonmarche, Carrefour, Tomtaylor, T.C.P, C7P, River island, Kiabi
Assistant Merchandiser - Shahi Exports pvt lts - Bangalore - INDIA
(2005-06 - 2007-06)
- Developing the fabric, trims and accessories
- Followup with the development samples
- Followup with the order samples
- Organizing the fabric, trims and accessories for samples
- Buyers handled are Pacific sunwear, walmart, Old nav
Education
Bachelor of Technology - Textile technology - Pavendar Bharathidasan college of Engineering and Tech (2002 - 2005)
Higher National Diploma - Textile Processing - The karur polytechnic (2022 - 2022)
