Vivek Shukla

Regional Head Sales & Operations at Travel Food Services Ltd. (2023-04 – Present)

Directed end-to-end P&L and annual budgeting for a multi-brand food court business vertical. Driving 19% revenue growth through strategic business planning and operational initiatives.
Improved profitability by 12% through cost optimization strategies and strengthening financial controls.
Developed regional growth strategies that accelerated business expansion, menu innovation, and operational excellence.
Led a team of 250+ sales and operations professionals, enhancing productivity, customer experience, and improving operational performance across the region.
Established KPI dashboards and performance metrics, enabling data driven decisions, and continuous process improvement.
Spearheaded ERP implementation and process optimization, delivering annual cost savings of 30 lakh and improving operational efficiency.
Negotiated strategic vendor partnerships and the existing commercials, delivering 10% savings in procurement costs while maintaining the quality and service standards.

Zonal Manager: Hyderabad at OLA Foods & Dash (2021-12 – 2023-03)

Led end to end city operations for 50+ dark kitchens and dark stores, achieving 98% order fulfillment and 95% on-time delivery SLA through operational excellence and process optimization.
Owned the city P&L, driving 14% revenue growth, profitability through financial planning, and cost optimization while maintaining service quality.
Spearheaded city expansion by launching new dark kitchens and stores. Accelerating market penetration by identifying strategic locations and execution.
Improved customer experience by increasing customer ratings from 3.8 to 4.6 and reducing delivery turnaround time by 20% through KPI driven performance management and incentives.

City Head: Hyderabad & Visakhapatnam at Stanza Living Pvt. Ltd. (2020-03 – 2021-12)

Led end to end city operations across Hyderabad and Visakhapatnam, driving 32% occupancy growth and launching 10+ residential properties through strategic expansion and operational excellence.
Improved customer experience by owning NPS performance and improving the scores from 52 to 81 through cross functional service improvement initiatives and enhanced customer engagement.
Owned the city P&L, improving profitability by 14% through cost optimization, budget management, and operational efficiencies.
Built and developed a high performing operations team by hiring and mentoring Residence Captains and Cluster Managers.

Service Head: Andhra Pradesh at Oravel Stays Pvt Ltd – OYO Rooms (2018-11 – 2020-02)

Led end to end operations and P&L for the Andhra Pradesh region. Managing a cross functional team of 520+ members across Operations, Engineering, Training and Business Development to deliver 34% revenue growth and 22% profitability improvement.
Increased revenue growth by 20% through strategic pricing initiatives, asset monetization, and optimization of Rooms, Cafes, and Banquet business.
Reduced operating costs by ₹ 41 lakh annually by streamlining the vendor management, negotiating commercial contracts, and strengthening supplier performance across Food & Beverage and manpower services.

Deputy Manager: Business Operations at McDonalds India (Westlife Development) (2009-06 – 2018-10)

Led operations across 7 retail stores, managing 7 direct and 210+ indirect team members, resulting in consistent operational execution, and achievement of business performance targets.
Delivered annual revenue of INR 25+ crores across the stores by developing and executing store specific sales, profitability, and product mix strategies resulting in 16% sales growth and 12% increase in profit contribution.
Spearheaded turnaround initiatives for underperforming stores by conducting root cause analysis, implementing corrective action plans, and leading new product demo trials with the focus groups, improving same store sales by 14% and increase store profitability by 10%.

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