Business Head (Mumbai) - Justo - Mumbai
(2025-08)
- Built the brand around transparency, customer trust, and execution excellence
- Established direct sales and channel ecosystems with clear accountability and governance
- Drove revenue growth through structured sales funnels, broker engagement, and customer-centric practices
- Led hiring, performance management, and incentive frameworks for sales teams
- Acted as principal decision-maker for pricing, negotiations, closures, and client escalation
- Headed overall business operations including Sales, Strategy, Partnerships, and P&L ownership book value 2500cr
Chief Sales & Marketing Officer (CSMO) - Maestro Realtek - Pune
(2025-04 - 2025-08)
- Leading Pune Sales, Marketing, Channel Strategy, and Revenue Growth for residential and mixed-use developments
- Built and executed go-to-market strategies including pricing, inventory planning, brand positioning, and launch roadmaps
- Scaled channel partner network and institutional broker relationships to drive sustained velocity
- Headed CRM, presales, and conversion optimization to improve site-visit-to-booking ratios
- Worked closely with promoters, design, legal, and construction teams to align product with market demand
- Drove ethical selling, process discipline, and predictable monthly cash flows
- Mentored senior sales leadership and built high-performance sales teams across projects
CEO & Principal Partner - Pacifer - Dombivili
(2019-01 - 2025)
- Overseeing the operational management of two major township projects located in Dombivili, ensuring all project activities align with the company's strategic vision, objectives, and goals
- Leading and managing a team of 30 professionals across various functions such as sales, marketing, customer service, and operations to drive collaboration and achieve business growth targets
- Optimizing the sourcing and closing processes, identifying inefficiencies, and implementing changes to streamline operations and enhance overall sales effectiveness
- Designing and implementing customer satisfaction strategies, including grievance management and resolution frameworks, ensuring high client retention and brand loyalty
- Driving digital and traditional marketing campaigns across various platforms (including social media, online advertising, and offline events), enhancing lead generation efforts and boosting brand visibility
- Collaborating closely with developers to ensure seamless integration between sales and project development teams, facilitating faster sales velocity and efficient project completion
- Integrating and optimizing advanced CRM systems to streamline lead management, improve customer engagement, and automate post-sales processes for efficient collection management
- Creating and implementing training programs for the sales team to increase productivity, enhance sales skills, and improve overall team morale
- Establishing and nurturing strategic partnerships with local businesses, facilitating referral sales and enhancing the project's reputation and market presence
- Successfully launched and sold real estate inventory worth INR 1800 crores, positioning the organization as a leader in the market through strategic sales and effective management
- Devised and executed a comprehensive marketing strategy, significantly increasing lead generation and boosting customer engagement
- Built a high-functioning team culture that encouraged collaboration, improving operational efficiency and team satisfaction, leading to increased productivity
- Integrated automated CRM systems in the pre-sales department, streamlining lead management and improving the customer follow-up process
- Led initiatives that resulted in the company being positioned as a major player in the competitive real estate market in Dombivili
Head Sales - JP Infra - Mumbai
(2017-08 - 2018)
- Developed and executed strategic sales plans for projects across Western Suburbs and South Mumbai, targeting both high-net-worth individuals (HNIs) and mass-market segments
- Established and managed specialized sales verticals such as NRI, Corporate, and Channel Sales, enhancing revenue streams and maximizing the organization's market reach
- Collaborated with internal stakeholders to develop and implement tailored plans for customers who booked units, including affiliate referral programs and customer retention strategies
- Expanded the company's brand presence on a national scale, identifying new markets and creating opportunities for increased customer inquiries and opportunities
- Implemented advanced CRM strategies and tools to monitor sales performance, improve customer satisfaction, and retain high-value clients
- Launched a data analytics framework to improve forecasting accuracy, track sales trends, and make informed decisions to optimize sales efforts
- Introduced a customer feedback initiative that allowed the company to understand client preferences and improve service delivery, ensuring increased satisfaction and loyalty
- Contributed to achieving a sales target worth INR 900 crores, demonstrating strong leadership and effective execution of sales strategies across various markets
- Launched new sales verticals which directly enhanced the overall sales performance, expanding revenue streams and diversifying the company's sales portfolio
- Developed a customer engagement strategy that improved retention rates and generated substantial referral business, creating a sustainable sales pipeline
- Enhanced team productivity through effective leadership and sales initiatives, resulting in improved sales outcomes
Head Sales & Marketing, India Operations - Sobha Group - India
(2016-11 - 2017-07)
- Designed and implemented comprehensive sales and marketing strategies for the Sobha Hartland project in Dubai, focusing on three key Indian markets: Mumbai, Delhi, and Bangalore
- Identified new communication channels and sales platforms, evaluated their effectiveness, and optimized sales efforts based on performance metrics
- Developed targeted marketing campaigns to increase brand awareness and drive project visibility in key metropolitan markets
- Built and fostered strong relationships with key stakeholders, including real estate agents, channel partners, and corporate clients, to enhance the project's market reach and generate increased inquiries
- Successfully established and managed sales offices in key metropolitan areas, increasing the project's brand presence and generating more customer inquiries
- Organized impactful channel partner events and roadshows, boosting brand visibility and enhancing engagement with target audiences
- Led efforts that resulted in a substantial increase in project inquiries for the Sobha Hartland project, strengthening its market position and future sales prospects
SVP - Head Sales (Residential & Commercial) - Runwal Group - Mumbai, Thane, Dombivili
(2014-01 - 2016-11)
- Developed and executed strategic sales plans for 15 residential and commercial projects across Mumbai, Thane, and Dombivili, ensuring alignment with the company's growth objectives
- Managed a large team and oversaw all sales operations, from planning and execution to marketing campaigns and post-sales activities
- Established corporate sales verticals to increase penetration into the luxury segment and ensure higher revenue generation from high-net-worth clients
- Implemented audit policies and streamlined sales processes to reduce cycle times and increase the efficiency of the sales force
- Initiated outreach programs to engage luxury property buyers, significantly improving sales in the premium market segment
- Achieved a record sales figure of INR 2400 crores during tenure, surpassing all sales targets and setting new benchmarks for the organization
- Successfully launched and sold 200 units on the first day of the Runwal Eirene project and 500 units in one month for Runwal MyCity, generating tremendous sales momentum
- Awarded "Employee of the Year" in 2014 for outstanding contributions to sales growth, team management, and operational excellence
Zonal Sales Manager, Mumbai - Proptiger Reality Pvt Ltd - Mumbai
(2012-05 - 2013-12)
- Managed key developer relationships in Western India, identifying opportunities for real estate deals, and driving business growth in key markets
- Developed strategic business plans and sales strategies to improve market share and increase the company's presence in the region
- Led and managed a sales team, overseeing the execution of sales initiatives, and coordinating marketing campaigns to increase brand recognition
- Implemented a training program for new recruits to reduce onboarding times and increase the effectiveness of the sales team
- Managed to generate an operating monthly brokerage of INR 1 crore, significantly contributing to the company's overall growth
- Drove substantial market share growth and positioned Proptiger as a trusted brand in the real estate market across Western India
Senior Manager, Mumbai & Pune - Development Credit Bank - Mumbai, Pune
(2010-12 - 2012-05)
- Spearheaded the mortgages and home loans business for the Mumbai and Pune regions, driving business growth through targeted sales initiatives and effective relationship management
- Led and managed a team of relationship managers, focusing on increasing product penetration and improving cross-selling opportunities
- Implemented performance management systems and sales targets to enhance team accountability and sales results
- Developed strategic partnerships to enhance business opportunities and improve the bank's product offerings
- Awarded for exceptional performance in insurance product sales and highest LAP (Loan Against Property) disbursement across regions
- Strengthened cross-selling efforts and improved customer service, contributing to higher product uptake and customer satisfaction
Manager (DST & Branch Vertical Head, Mumbai) - CITIFINANCIAL CONSUMER FINANCE INDIA LTD - Mumbai
(2004-09 - 2010)
- Developed business strategies for the Mumbai region, focusing on driving growth through effective sales initiatives and operational efficiencies
- Created business plans, target-setting frameworks, and incentive structures to motivate the sales network and improve results
- Streamlined operations to increase efficiency and reduce turnaround times, thereby improving service delivery
- Developed a comprehensive training program to enhance the performance of the sales team
- Received prestigious awards such as "The Legend is Back" and "Most Profitable RM in the Country" for exceptional sales performance and operational excellence
- Contributed to remarkable sales growth and operational improvements across regions
Business Manager - MY FINANCE (AMERICAN EXPRESS BANK) - Mumbai
(2004-01 - 2004-08)
- Focused on generating business through personal loans and credit cards
- Launched a new product line, significantly increasing market penetration
- Developed and maintained client relationships, driving retention and satisfaction
