Yogesh Singh

Product Designer - Sesame Workshop India - Delhi, India

(2024-08)

Key product: Chalo Sesame Street- EdTech app for early childhood learning (40K+ users)

Led end-to-end product design of Chalo Sesame Street app redesign, driving 5 new features (leaderboards, achievement systems, adaptive learning reports, daily reward mechanics, game zone) using an Agile sprint process. Delivered 150% increase in installs (40K → 100K+), 27% growth in registrations, and 237% spike in monthly active users within 4 months.
Executed mixed-methods user research, formative testing with 14+ children, usability testing with 20+ educators, journey mapping, and competitive analysis across 6+ apps to surface 4 critical onboarding friction points; developed 3 A/B test variants, reducing initial churn by 18% and improving Day-30 retention by 40%.
Owned redesign of 24+ pages on Sesame Workshop India website, applying progressive disclosure and information architecture principles aligned with New York global brand guidelines; achieved 121% increase in average session duration, 12% decrease in bounce rate, and improved Google indexing.
Drove cross-functional stakeholder management across Product (roadmap prioritization, OKR alignment), Engineering (Figma-to-code handoff with annotated component specs), and Design (2 graphic designers) within Agile sprint cycles to ensure design fidelity and reduce QA feedback loops.
Built and maintained a scalable mobile UI design system in Figma with 40+ components (buttons, icons, cards, modals, interactions, animations), enabling 60% faster design iteration and establishing consistent design language across the product.

UX/UI Designer (Internship) - Optimite - Gurugram, India

(2023-10 - 2024-04)

Products: StartGTM (GTM automation SaaS), Centric Squared (email marketing SaaS), Wholetailer (B2B e-commerce)

Designed end-to-end UX for 2 B2B service platforms; built personas, user flow diagrams, and wireframes; delivered high-fidelity Figma prototypes with interaction specs for development handoff.
Led 2-week Agile sprint design of Wholetailer B2B e-commerce platform, optimizing mobile-first product browsing, search, and checkout UX; delivered responsive desktop and mobile designs, launch marketing deck, and conversion-optimized landing pages for B2B clients.
Designed and optimized 200+ email campaign templates using Figma, Photoshop, and Stripo; collaborated with copywriting and marketing on audience segmentation strategy, achieving a 28% average open rate and ₹75L+ revenue attributed to email design optimization.

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