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Performance-driven Meta Ads Specialist with experience in Facebook and Instagram advertising, lead generation, and conversion optimization. Proven ability to manage campaigns, reduce cost per lead, and improve return on ad spend (ROAS). Skilled in audience targeting, retargeting, and performance marketing strategies in the UAE market.

Meta Ads Specialist / Digital Marketing Executive - Dubai / Remote

(2023-01)

• Managed Facebook and Instagram ad campaigns for lead generation and sales
• Created and optimized campaigns using Meta Ads Manager
• Built custom and lookalike audiences
• Implemented Meta Pixel and conversion tracking
• Conducted A/B testing for creatives and ad copy
• Generated WhatsApp leads and improved conversion rates
• Monitored performance and optimized campaigns
• Generated 500+ qualified leads for visa services
• Reduced cost per lead by 35%
• Achieved 3x–5x ROAS
• Improved conversion rate using retargeting

Bachelor's Degree - Business / Marketing / IT