Your Name
Meta Ads Specialist
Talent
Dubai, UAEMember since July 2, 2026
Meta Ads Campaign ManagementFacebook & Instagram AdvertisingLead Generation & WhatsApp AdsConversion Tracking (Pixel & CAPI)Audience Targeting & Lookalike AudiencesRetargeting CampaignsA/B Testing & OptimizationBudget Scaling & ROAS Improvement
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Meta Ads Campaign ManagementFacebook & Instagram AdvertisingLead Generation & WhatsApp AdsConversion Tracking (Pixel & CAPI)Audience Targeting & Lookalike Audiences
About
Performance-driven Meta Ads Specialist with experience in Facebook and Instagram advertising, lead generation, and conversion optimization. Proven ability to manage campaigns, reduce cost per lead, and improve return on ad spend (ROAS). Skilled in audience targeting, retargeting, and performance marketing strategies in the UAE market.
Experience
Meta Ads Specialist / Digital Marketing Executive - Dubai / Remote
(2023-01)
- Managed Facebook and Instagram ad campaigns for lead generation and sales
- Created and optimized campaigns using Meta Ads Manager
- Built custom and lookalike audiences
- Implemented Meta Pixel and conversion tracking
- Conducted A/B testing for creatives and ad copy
- Generated WhatsApp leads and improved conversion rates
- Monitored performance and optimized campaigns
- Generated 500+ qualified leads for visa services
- Reduced cost per lead by 35%
- Achieved 3x–5x ROAS
- Improved conversion rate using retargeting
Education
Bachelor's Degree - Business / Marketing / IT
Skills
Meta Ads Specialist
