
Zakaria Hedani
Retail Sales & Operations Manager | P&L Ownership | Fashion & Lifestyle Retail | India & GCC
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About
Retail operations leader with 18+ years of experience and full P&L ownership across multi-store and cluster operations in India and the GCC (Kuwait, Saudi Arabia). Proven track record scaling fashion and lifestyle retail portfolios worth ₹9.5 Cr+ annually, leading teams of 135+, and driving double-digit sales growth through KPI management, omnichannel execution, inventory control, and customer experience strategy. Skilled in new store openings, visual merchandising, CRM/loyalty programs, workforce planning, and cross-cultural team leadership aligned with international retail standards.
Experience
Store Manager — Sales & Operations at Banana Club (2025-08 – Present)
Lead end-to-end operations for a high-volume, large-format fashion retail store, managing a team of 18+.
- Own KPI performance including conversion rate, ATV, UPT, sales per sq. ft., and customer satisfaction (CX) scores.
- Manage pre-orders for missing sizes, generating an average of ₹7 lakh in incremental monthly sales.
- Delivered 15% sales growth and a 15% improvement in conversion rate through structured coaching and customer engagement initiatives.
- Elevated NPS through consistent, high-touch customer service and engagement.
- Ensure SOP compliance, audit readiness, inventory accuracy, and shrinkage control across the location.
- Strengthened CRM and loyalty program engagement to improve repeat business and customer retention.
- Reduced stock variance and shrinkage by 0.2% through tighter inventory controls.
- Drive manpower planning, training, and succession development across the retail team.
Store Manager — Retail Operations at Winter Bear (2024-06 – 2025-07)
Led end-to-end operations for a high-volume, large-format fashion retail store, managing a team of 10+.
- Analyzed daily, weekly, and monthly KPI performance to drive continuous improvement.
- Improved productivity and visual merchandising standards through structured weekly performance reviews.
- Increased CRM engagement by 30% and improved customer retention by 30% through loyalty-driven initiatives.
- Improved ATV and UPT through structured sales coaching programs; achieved 110% of target during peak season.
- Reduced stock variance and shrinkage by 0.2% through tighter inventory controls.
Store Manager at Arvind Fashions Ltd (U.S. Polo Assn.) (2021-11 – 2024-05)
Managed a high-volume store generating ₹84 lakh in monthly revenue (₹10.08 Cr+ annualized), leading a team of 20+.
- Delivered 22% YoY sales growth and improved conversion rate by 18% through coaching and customer service excellence.
- Drove omnichannel performance: ₹8L+ in monthly online/app sales and ₹4.5L+ in monthly fast-moving product sales.
- Owned KPI performance across conversion, ATV, UPT, sales per sq. ft., and customer satisfaction.
Store Manager at BMA International — Redtag (2018-07 – 2021-08)
Led end-to-end operations for a high-volume, large-format fashion retail store.
- Managed, mentored, and motivated a retail team of 35+ to achieve sales and profitability targets.
- Directed visual merchandising execution aligned with brand and international retail standards to maximize sales.
- Managed inventory planning, stock accuracy, shrinkage control, and replenishment processes.
- Resolved customer escalations proactively, preserving brand reputation in a cross-cultural retail environment.
Store Manager at Aditya Birla Fashion & Lifestyle (2017-04 – 2018-06)
Department Manager at Manuel Hypermarket (2015-04 – 2017-02)
Assistant Store Manager at Aditya Birla Fashion & Lifestyle (2012-07 – 2015-02)
Fashion Consultant at Aditya Birla Fashion & Lifestyle (2008-07 – 2012-06)
Education
Bachelor of Business Administration in BBA
Advanced Diploma in Digital Marketing
