SEO Manager, SaaS - RecurPost - Surat
(2023-10)
- Led end-to-end SEO strategy planning and execution across SaaS product pages, blog content, free tools, and growth-focused landing pages to improve organic visibility, subscription growth, and business performance.
- Conducted quarterly SEO planning discussions with the company owner and coordinated daily execution with developers, designers, and content teams to align SEO initiatives with business goals and acquisition priorities.
- Managed and mentored a team of 4–6 members while overseeing SEO execution, workflow coordination, optimization planning, and performance improvements.
- Led technical SEO transformation initiative by resolving 1,975 critical website issues, improving crawl efficiency, indexability, Core Web Vitals, and overall search performance through website optimization and structured data implementation.
- Worked on Reddit marketing, AI citation optimization, semantic SEO, and Google Knowledge Panel optimization to strengthen brand visibility across search engines and AI-driven search ecosystems.
- Monitored SEO KPIs including rankings, organic traffic, conversions, engagement metrics, and subscription signups, contributing to 100K+ monthly organic traffic growth and 4X quarterly business growth.
- Recognized with the Best Performance Award for outstanding contribution to SEO growth, organic acquisition, and business impact.
SEO Manager - Amrut Fashion - Surat, Gujarat, India
(2022-08 - 2023-09)
- Led SEO and digital growth initiatives for multiple ecommerce and fashion brands, improving organic visibility, search rankings, customer engagement, and local search performance through technical SEO, content optimization, and search intent-focused strategies.
- Increased Rewaa Fashion's Google Search visibility from 55K to 747K impressions, grew organic traffic from 2.29K to 11.2K, and improved average ranking position from 27.9 to 14.9 through ongoing SEO optimization initiatives.
- Successfully improved Google My Business (GMB) performance, resulting in a 45% surge in customer call volume and a 113% increase in website visits through local SEO and visibility optimization strategies.
- Within the past year, expanded Amrut Store's digital visibility by increasing Google Search impressions from 10K to 32K and scaling website traffic from 762K to 3.71M+ through performance-focused SEO execution.
- Over the past year at Paris World, increased impressions from 405K to 884K, boosted organic traffic from 6.74K to 14.9K, and improved average Google Search ranking position from 37.9 to 31 through continuous SEO optimization initiatives.
- Managed and mentored junior marketing executives while overseeing SEO execution, campaign monitoring, reporting, and optimization initiatives across multiple projects.
Online Marketing Manager - Gemone Diamond - Surat, Gujarat, India
(2019-02 - 2022-03)
- Led SEO and digital growth initiatives for the ecommerce jewelry business, improving organic visibility, user engagement, search performance, and revenue growth across high-intent transactional search categories.
- Increased search traffic by 93.8K visitors within 8 months through technical SEO improvements, website audits, duplicate content resolution, and search performance optimization strategies.
- Reduced website bounce rate from 42% to 5% while improving user engagement and website experience through data-driven website optimization initiatives.
- Boosted CTR for 100+ transactional keywords from 8% to 34% and improved rankings for 10+ high-competition keywords through search intent-focused SEO, content optimization, and SERP enhancement strategies.
- Exceeded annual revenue goals of 30Cr through integrated SEO strategies, team collaboration, and growth-focused digital marketing initiatives aligned with business objectives.
Team Lead – Digital Marketing - Satvbiz - Surat, Gujarat, India
(2017-08 - 2019-01)
- Managed multiple client projects across social media marketing, paid advertising, SEO, and digital growth campaigns for businesses across different industries.
- Increased lead generation by 200% through Facebook Ads optimization, audience targeting, campaign performance analysis, and budget-focused marketing strategies.
- Led client communication, campaign planning, reporting, and ongoing performance optimization across multiple digital marketing accounts.
- Improved client engagement by 150% and increased conversions by 25% through audience targeting, campaign optimization, and performance-focused digital marketing initiatives.
- Reduced lead generation costs by 30% through continuous campaign monitoring, ROI analysis, and paid advertising optimization strategies.
Team Lead – Digital Marketing - Vivada Infotech - Surat, Gujarat, India
(2014-10 - 2017-07)
- Managed digital marketing and lead generation campaigns for multiple client projects across social media marketing, website development, and online business growth initiatives within a digital marketing agency environment.
- Led and coordinated a cross-functional team of 7–8 members including designers, developers, writers, and social media specialists to execute client marketing and website projects efficiently.
- Generated 5–10 quality leads per day for outstation car reservation services within a monthly advertising budget of 15K–20K INR through targeted paid marketing and audience-focused campaign strategies.
- Doubled organic reach and improved social media visibility through content planning, audience engagement, and platform-focused digital marketing strategies.
SEO Executive - Perception System - Ahmedabad, Gujarat, India
(2011-06 - 2014-09)
- Amplified site authority and enhanced organic rankings through the creation of 500+ superior backlinks utilizing data-informed techniques.
- Catapulted 20–45% of company services into Google's Top 20 within 12–18 months through keyword optimization and SEO execution.
