Haidar Mseer

Iraqi senior executive with 17 years of progressive leadership in business development, nationwide distributor network management, and wholesale-and-retail sales growth across Iraq. Proven track record founding distribution and marketing departments from zero with national reach across all Iraqi governorates (Britau), scaling single-location operations into 10-branch multi-province networks (Al-Ibtisamah), and leading organisational transformation through major market disruption. Currently directing 100+ cross-functional staff with 100% year-on-year growth — the highest in the institution's history.

Strong commercial acumen, hands-on execution discipline, full P&L ownership, and deep fluency in the Iraqi regulatory, supply chain, and distribution environment.

General Manager at Venus Dental Manufacturing Lab (2025-01 – Present)

Full P&L responsibility for a manufacturing and distribution operation with 100+ employees across multiple functions.

• Delivered 100% revenue growth in the first year — the highest annual growth rate in the institution's history.
• Launched a 3-year forward strategic plan with quarterly KPIs and real-time progress tracking.
• Built a disciplined multi-layer organisational structure with documented accountability lines across every department.

Executive Director at Al-Ibtisamah Al-Sahirah (Charming Smile) Group (2015-01 – 2025-01)

Led country-level operations for a 10-branch consumer service network spanning 10 Iraqi governorates at peak expansion.

• Executed a multi-year geographic expansion plan (2015–2021) — scaling from a single location to ten through site-by-site rollout.
• Owned full P&L: revenue growth, cost of goods, labour cost, inventory, and operational expenditure across all sites.
• Built a mid-management leadership tier per governorate, with unified central reporting and weekly performance reviews.
• Drove organisational transformation through 2019 civil unrest and the COVID-19 pandemic — preserving headquarters continuity.

Distribution & Marketing Manager (Sales Director) at Britau Dental Manufacturing Co. (2010-01 – 2014-12)

Founded the entire Distribution & Marketing department from zero — team build, channel design, and nationwide partner network.

• Established a nationwide distribution network covering all major Iraqi governorates, with structured wholesale and retail channel mix; held full national-scope commercial responsibility.
• Designed and executed a multi-year marketing and market-expansion plan; transformed the company from sales-driven to integrated sales-and-marketing model.
• Britau today ranks among the largest institutions of its sector in the Middle East — direct outcome of the foundational build.

Administrative Manager at Al-Tasahul Markets Group (2007-01 – 2009-12)

Managed a multi-site retail chain — daily operations, store performance, stock control, and staff supervision.

• Built the foundational operational expertise that anchored the rest of the executive trajectory.

Certificate in Training of Trainers (T.O.T) – Bath International College

Certificate in Iraqi General Secondary Education Certificate – Iraq