Thulfiqar Ali

MARKETING SPECIALIST - Zaid Al-Hamdani Eastern Sweets - Baghdad, Iraq (Remote)

(2025-09)

Planned and executed influencer collaboration campaigns to support a new branch launch, resulting in measurable growth in brand awareness and in-store traffic during the launch period.
Managed social media presence across Instagram, TikTok, and Facebook, maintaining consistent content calendars and platform-specific strategies to maximize reach and engagement.
Directed end-to-end content production including photography, video, and Reels, ensuring visual consistency with brand identity across all platforms.
Developed and reported weekly and monthly performance reports using Meta Ads Manager, tracking KPIs such as engagement rate, reach, and campaign effectiveness to guide strategic decisions.

KEY ACCOUNT MANAGER - Iraqi Land Media Company / American University of Baghdad

(2023-09 - 2024-12)

Building and maintaining strong, long-term relationships with key clients, while understanding their needs, goals, and challenges.
Developing and executing account plans to drive revenue growth and upselling opportunities.
Conducting thorough needs assessments to identify client objectives and tailor solutions to meet their specific requirements.
Utilized Odoo software within the company's helpdesk system to manage client inquiries, track support tickets, and ensure timely issue resolution.
Serving as the primary point of contact between the media company and key clients, in the group of sister companies, ensuring effective and responsive communication.
Negotiating contract terms, pricing, and service-level agreements to ensure mutual satisfaction and profitability.
Developing and implementing account-specific strategies that align with the organization's goals and objectives.

SOCIAL MEDIA COORDINATOR - Iraqi Land Media Company / American University of Baghdad

(2021-09 - 2022-09)

Creating engaging material for social media channels, including blog posts, pictures, videos, and infographics that are consistent with the tone and values of the IL Media company, AUIB, and AUIB FM.
Creating and implementing social media strategies to raise awareness of the company's brand.
Scheduling and posting material on social media platforms to ensure consistency and the ideal timing for maximum reach.
Keeping track of and promptly and professionally reply to comments, messages, and mentions on social media channels.
Working with cross-functional teams to integrate social media activities into overall marketing campaigns.
Staying up to date with industry trends and best practices in social media marketing.
Tracking and analyzing social media metrics to measure the effectiveness of campaigns and make data-driven recommendations.
Managing social media advertising campaigns and budgets.

HR OFFICER – INTERNSHIP - Iraqi Land Media Company / American University of Baghdad

(2022-04 - 2022-04)

Maintaining personnel records and the HR database (such as sick leaves, vacations, and new hiring).
Putting data such as leaves, incentives, and absences into payroll reports.
Effectively following up on attendance and insurance concerns and creating the monthly attendance report.
Onboarding new employees and registering them to the fingerprint and HR system.
Organising events to strengthen the relationship and communication between the employees.
Maintaining the company organizational chart updated and defining positions according to the structure model.
Issuing a yearly manpower strategy, posting job openings, and selecting appropriate outlets for posting the opening.
Phone screening the candidate and scheduling a job interview.
Writing the interview evaluation after speaking with the candidate.

TURKISH-ENGLISH TRANSLATOR - Freelance

(2017 - 2017)

Translate written documents, audio recordings, and other materials from Turkish to English (or vice versa).
Ensure accurate and precise translation, maintaining the original context and meaning.
Proofread and edit translated materials for grammar, syntax, and consistency.
Research to ensure an accurate understanding of the subject matter and industry-specific terminology.
Collaborate with cross-functional teams to meet translation needs and project deadlines.
Maintain confidentiality and professionalism in handling sensitive information.

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