Asan Atallah

Results-driven marketing and sponsorship management professional with over a decade of experience in digital marketing, campaign management, public relations, and event production, including sponsorship programs for Adidas, Marvel, Coca-Cola, TikTok, BMW, Toyota, and Infinix. Skilled in strategic content development, digital optimization, and influencer partnerships, with a recent focus on stakeholder engagement and monitoring & evaluation for international development programs funded by the ILO, UNDP, GIZ, and UNITAR.

Enterprise & Stakeholder Engagement Officer at Aid Gate Organization (2025-01 – Present)

Project: Work-Based Learning (WBL) | Donor: International Labour Organization (ILO)

• Lead stakeholder engagement, coordination and partner support for an ILO-funded Work-Based Learning program improving youth employability and cooperation between employers, TVET institutions, and government counterparts.
• Develop stakeholder engagement plans and conduct stakeholder mapping to identify new employers and institutions for WBL placements and scale-up opportunities.
• Serve as focal point for partner communication, coordinating meetings, tracking action points and ensuring alignment on deliverables and timelines; promote co-design, transparency, accountability and feedback loops.
• Liaise with directorates and government counterparts to align activities with local workforce priorities and TVET requirements, translating partner and government input into implementation steps and reducing approval bottlenecks.
• Design and deliver learning approaches, workshop agendas, training materials and coaching for employer focal points/mentors, partner staff and training institutions on workplace supervision, coordination and placement tracking.
• Coordinate program logistics, partner readiness and implementation sequencing; identify risks (e.g., weak employer engagement, skills-placement mismatch) and propose mitigation actions with partners.
• Promote gender-sensitive, inclusive participation and basic protection considerations, and support complaint/feedback channels.
• Collect and consolidate program data, participation and placement tracking, and training outputs; document lessons learned and contribute success stories and case studies for donors.
• Contribute to concept notes and proposals, and represent the project in coordination meetings, learning events and forums on youth employment and private sector engagement.

Marketing Project Manager at Bonaparte (2024-01 – 2025-03)

• Led coordination of multiple property development and marketing projects, ensuring timely delivery, strategic alignment and governance compliance.
• Developed project plans, schedules and reporting dashboards to track progress, budgets and risks for content production and campaign activities.
• Developed and managed content, videography, photography and villa brochures (avg. one brochure/week) for luxury property sales and renovation brands, aligned with brand guidelines.
• Wrote and managed email marketing campaigns and conducted site visits to document renovation progress and value creation.
• Developed and implemented separate social media strategies for property sales and renovation brands across Instagram, YouTube Shorts and TikTok, scheduling regular cross-posted content to grow engagement and organic traffic.
• Implemented online marketing activities (social media, SEO/SEM, demand and lead generation) and tracked campaign effectiveness, adjusting strategy as required.
• Conducted Dubai real estate market research and presented marketing proposals and strategies to stakeholders.
• Developed original video concepts and tailored organic/paid content to attract buyers in a competitive market.

Marcomms & Events Project Manager at Gallop Global (2023-01 – 2024-01)

• Created and managed all communications, PR and marketing materials for the company and subsidiaries; led planning and implementation of communications, marketing and PR initiatives.
• Implemented online marketing activities (social media, SEO/SEM, demand and lead generation) and tracked campaign effectiveness, adjusting strategy as required.
• Managed communications spend and vendor/agency relationships for localized communications, PR and marketing activities.
• Supervised development of newsletters, emails, press releases and proposals; led social media campaigns to grow engagement, influence and reach.
• Identified partnership opportunities with influencers, affiliates and other businesses, and built relationships with stakeholders across cross-functional teams and external agencies.
• Key project: Dubai Challenge Cup.

Senior Campaigns Specialist at The Pro Company (2022-01 – 2023-01)

• Led and managed high-profile marketing campaigns for brands including Coca-Cola and TikTok, developing strategies and brand collateral to enhance market presence.
• Directed major campaigns: Gulf Cup 2023 (Basra), WAFF U23 Championship, Coca-Cola Ramadan Campaign and Arab Padel Championship, ensuring alignment with brand objectives.
• Oversaw external consultants (digital service providers, content creators, event agencies) to ensure seamless execution.
• Managed sponsorship deals for major sports events from negotiation to execution, maximizing exposure through tailored digital campaigns and on-site activations.
• Executed digital campaigns across platforms, managing planning, content creation and performance analysis.
• Identified and managed influencer partnerships to amplify campaign messages, and implemented affiliate marketing programs to drive traffic, sales and ROI.
• Implemented online marketing activities (social media, SEO/SEM, demand and lead generation) and tracked campaign effectiveness, adjusting strategy as required.

Individual Contractor at UNITAR (2022-01 – 2022-12)

Division for Prosperity

• Supported design, implementation and monitoring of projects upskilling and reskilling individuals in digital technologies across Afghanistan and the Sahel region.
• Supported development of strategic partnerships with stakeholders to enhance project impact and reach.

Monitoring, Evaluation and Public Relations Advisor at GIZ (2019-01 – 2021-01)

• Designed and implemented monitoring and evaluation frameworks, tools and metrics to assess program effectiveness and impact.
• Conducted data analysis and prepared reports on key findings, trends and recommendations to inform strategic decisions.
• Crafted and executed PR strategies, drafting press releases, articles and communication materials for media outlets.
• Monitored media coverage and prepared media analysis reports to evaluate and guide PR effectiveness.
• Implemented online marketing activities (social media, SEO/SEM, demand and lead generation) and tracked campaign effectiveness, adjusting strategy as required.

Organizational Development Professional at Zain Iraq (2018-01 – 2020-04)

• Conducted organizational assessments to identify strengths, weaknesses and improvement areas, gathering feedback across all levels.
• Designed and coordinated leadership development programs, providing coaching and mentoring to leaders.
• Developed and implemented employee engagement, satisfaction and retention initiatives, using survey data to propose actionable strategies.

Social Media and Capacity Building at UNDP (2019-01 – 2019-12)

• Participated in and facilitated youth leadership workshops as part of the UNDP Youth Leadership Programme (YLP).
• Contributed to training manual development and conducted workshops to build young leaders' skills.
• Engaged community stakeholders to promote youth development initiatives and gather feedback.

Diploma in Event Management in Event Management – International Careers Institute (2025-01)

Master of Marketing in Marketing – University for the Creative Arts (2022-01 – 2023-01)

Bachelor's Degree in Agricultural Sciences in Agricultural Sciences – University of Baghdad (2014-01 – 2018-01)