Alessandra Russo

Dynamic and results-driven Store Manager with extensive experience in the fashion industry, working for high-end brands. Proven ability to exceed KPIs, drive sales, build strong customer relationships, and lead high-performing teams. Strong background in operations, team training, and business strategy.

Entrepreneurial mindset with exceptional leadership and communication skills. Fluent in English and German. Currently completing a Law degree with a thesis in Legal Informatics, focusing on Big Data and AI in Personal Selection

Work Experience02.2023 – 06.2023 | Store Manager | Luisa Spagnoli Milano – Galleria Vittorio Emanuele• Managed a team of 20 employees and drove business performance.

• Achieved and exceeded store KPIs and individual employee targets.
• Optimized stock planning and warehouse management.
• Led staff recruitment, training, and development.
• Ensured high customer service standards and sales excellence.10.2019 – 01.2023 | Store Manager | Sisley Milano – Flagship in San Babila• Managed a 30-member team in a flagship location.
• Junior Store Manager recruitment and training.
• Supported buyers in new collection procurement.10.2015 – 09.2019 | Store Manager | Armani – Outlet Landquart CH• Opened and successfully launched a new store in Switzerland.
• Developed operational strategies to increase sales and customer engagement.09.2014 – 09.2015 | Store Manager | Tenderstore – Landquart CH & Mendrisio CH• Managed brands such as Iceberg, Diesel, Ferré, Galliano, Andrea Montelpare, Dolce & Gabbana.06.2013 – 08.2014 | Visual Merchandiser Responsible | Boutique “La Dolce Vita”, Varese IT• Created visually engaging store displays to optimize customer flow and sales.03.2009 – 05.2013 | Sales Assistant & Visual Merchandiser | Zara Inditex Varese IT

Currently completing a Law degree with a thesis in Legal Informatics, focusing on Big Data and AI in Personal selection.

2024 | Human Resources Course | ABEA 120-hour specialized training in Human Resources (February 2024) ITProfessional Training

2016 – 2017 Workshops:Visual Merchandising – Accademia del Lusso, Milan IT• Visual Merchandising – Anna Ernst, Landquart CH• Art of Selling – Réalites, Cham CH• Leadership Training: "Fuehrung ist alles – alles ist Fuehrung" – Réalites, Cham CH• Textile Technologies – Landquart Fashion Outlet, CH• Marketing and Communication – Landquart Fashion Outlet, CH•

2015 – 2016 |Management CourseLeadership Development & Human Resources Management