Alessandro Viganò
Managing Director, Sales-Marketing-Service Manager. Engineer, Father and Husband.
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Info
Sales, Marketing, Service and business management expert with strong experience in different companies and business models. My management style is based on relationships, team spirit, differentiating strategies, innovation and a pragmatic approach. Open minded, curious, flexible, brave, with an entrepreneurial attitude, obsessed by understanding reasons why and by targets achievement.
Esperienza
Managing Director at Winterhalter Italia (2025-10 – Present)
- Guide the Company toward growth and profit setting strategies
- Manage budgets, investments, P&L reaching targets
- Build and support a strong senior team
- Set company rules, policies, and standards
Head of Sales Heating Division at Daikin Italy (2018-09 – 2025-09)
- Set up sales strategy to achieve turnover and margin goals region by region
- Sales force management (employees and Agents), sales and rewarding policy definition (price list, discounts, sales promotions, customers targets, rebates,...)
Business Unit Manager Refrigeration at Daikin Italy (2016-09 – 2018-09)
Build end set up in Daikin Italy a start-up Business Unit, Marketing and Sales plan definition and implementation; People and P&L set up; Key Accounts management.
Strategic Marketing Manager at Daikin Italy (2011-09 – 2016-09)
Product Managers team management. Products portfolio and strategies management, price and brands positioning, Marketing and Business plans definition using all marketing mix levers. Market analysis to identify trends, needs, opportunities. Website, Social Networks, catalogues, leaflets and pricelists design supervisor.
Service & After Sales Manager at Vaillant Group Italy (2009-09 – 2011-09)
Group Product Manager at Vaillant Group Italy (2007-09 – 2009-09)
Senior Product Manager at Beta Utensili (2004-09 – 2007-09)
Product Manager – Project Engineer – Process Engineer at BTicino (1999-09 – 2004-09)
Formazione
Master in Marketing & Communication Management – Business School ilsole24ore (2014)
Engineer in Mechanical Engineering – University Politecnico di Milano (1999)
Scientific High School – Liceo Scientifico G.B. Grassi Saronno (1991)
