Product marketing manager
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I’m Andrea, a Product Marketing Manager at Klarna with a 15-year journey through digital marketing, branding, and growth hacking. My career started in communication agencies, where I honed my skills in digital advertising, setting the stage for a career marked by innovation and strategic breakthroughs.
Transitioning from marketing to product marketing, and eventually to growth hacking, each role was a leap towards deeper understanding of market dynamics and customer engagement. My experience spans across companies like EY and Wetaxi, to leading significant product launches at Klarna, embodying a blend of analytical prowess and creative thinking.
At Wetaxi, I spearheaded a lead generation strategy and a multichannel campaign that significantly boosted customer base and revenue, showcasing my ability to drive growth through strategic marketing. At Klarna, I’ve led initiatives like the express refunds feature, highlighted by TechCrunch, and the Magic Import function, contributing to substantial user engagement increases and revenue growth.
My approach is not just about executing campaigns but creating meaningful connections with customers, fostering brand loyalty and trust. I bring a unique blend of creative energy, strategic insight, and leadership, ready to contribute to your team’s success.
I am eager to discuss how my background can be a perfect fit for your needs, aiming to drive innovation and market success for your brand.
I am currently serving as a Product Marketing Manager at Klarna. With a proven track record in product launch and market positioning strategies, I believe my skills and experience align perfectly with your open position.
Throughout my career, I've had the unique opportunity to engage with products at every stage of their lifecycle across various business models. From ideation and conceptualization to launch, and further into the growth and maturity phases, my hands-on experience has equipped me with a holistic view of product development and market introduction.
COREP / Politecnico di Torino
2009 - 2010
Università degli Studi di Torino
2003 - 2008
