Claudia Toncelli
Product Marketing Manager
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Info
I am deeply passionate about marketing and digital communication, possessing a natural flair for a creative approach in devising innovative solutions. My professional journey has equipped me with valuable experience in marketing and brand management, allowing me to refine my skills and deepen my understanding of consumer behavior. Through hands-on involvement in various projects, I have cultivated the ability to collaborate seamlessly within teams, especially on multifaceted and challenging initiatives.
I am eager to leverage my expertise and passion to make a substantial impact on your brand's journey!
Esperienza
Vodafone (ongoing) - Product Marketing Manager
- Own the product roadmap supporting the Segment strategies
Define and articulate improvements and campaigns through the analysis of aggregated customer data;
- Define business requirements for technical developments
Input into GTM materials supporting the Segment team
- Design and coordinate the implementation of the customer journey improvement projects
LeasePlan - Internship Marketing - Customer Experience
- Management of client relationship and resolution of complaints in the field of information, mobility and administration
- Classification and channelling of complaints to internal organizational areas and management of activities for reactive resolution
New Generation Media - Co-founder & Digital Marketing Manager
- Creation of marketing and social media campaigns and strategies,
including budget planning, content ideation, and implementation schedules
- Collection of data and analyses interactions and visits using this information to create reports and improve future marketing strategies and campaigns
- Growth of company social media presence into Facebook and Instagram
Formazione
Vodafone - Product Marketing Manager
- Own the product roadmap supporting the Segment strategies
Define and articulate improvements and campaigns through the analysis of aggregated customer data;
- Define business requirements for technical developments
Input into GTM materials supporting the Segment team
- Design and coordinate the implementation of the customer journey improvement projects
