Antonio Sal

Graduate of ITS Academy COSMO in Omnichannel Experience Management (EQF Level 5) with hands-on experience developing digital content and editorial strategies for a Made in Italy brand. I work across content marketing, editorial planning, social media, and brand storytelling — turning ideas and brand values into content that engages audiences. I am looking for an environment where I can continue to grow professionally, collaborate with industry experts, and contribute to creative projects with measurable results.

Digital Marketing & Content Specialist at Bolzonella 1934 (2026-01 – Present)

Development of the brand's digital communication and editorial strategy through content focused on storytelling, community growth, and the promotion of Made in Italy.

• Editorial calendar planning and content strategy definition.
• Management of Instagram, Facebook, and TikTok channels — copywriting, publishing, community moderation, and performance analysis.
• Concept, production, and editing of photo and video content using Canva and CapCut.
• Development of product storytelling and brand communication.
• Creation of newsletters, SEO articles, and editorial content to promote Made in Italy and strengthen the brand's digital presence.
• Design and optimization of the Shopify e-commerce: product pages, collections, and user-experience-oriented content.
• Web traffic and digital performance analysis via Google Analytics 4 and Meta Insights.
• Management and optimization of Meta Ads and Google Ads campaigns.
• Implementation of email marketing flows and automations for customer acquisition, cart recovery, and retention.
• Management of communications with Italian and international customers, providing pre- and post-sale support.

Rider at Deliveroo (2024-10 – Present)

Independent management of operational tasks and priorities in high-variability contexts.

• Dynamic problem solving and strong customer orientation.

Store Assistant at Risparmio Casa (2024-07 – 2024-09)

• Customer assistance, store organization, and collaboration with the sales team.

Higher Technical Diploma in Omnichannel Experience Manager – ITS Academy COSMO (2024-10 – 2026-10)

EQF Level 5 - 102/110 in Omnichannel Experience Management – ITS Academy COSMO (2024 – 2026)

Diploma in Commercial Services – Instituto Carlo Rosselli (2018 – 2023)