Antonio Sal
Digital Marketing & Content Specialist
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Info
Graduate of ITS Academy COSMO in Omnichannel Experience Management (EQF Level 5) with hands-on experience developing digital content and editorial strategies for a Made in Italy brand. I work across content marketing, editorial planning, social media, and brand storytelling — turning ideas and brand values into content that engages audiences. I am looking for an environment where I can continue to grow professionally, collaborate with industry experts, and contribute to creative projects with measurable results.
Esperienza
Digital Marketing & Content Specialist at Bolzonella 1934 (2026-01 – Present)
Development of the brand's digital communication and editorial strategy through content focused on storytelling, community growth, and the promotion of Made in Italy.
- Editorial calendar planning and content strategy definition.
- Management of Instagram, Facebook, and TikTok channels — copywriting, publishing, community moderation, and performance analysis.
- Concept, production, and editing of photo and video content using Canva and CapCut.
- Development of product storytelling and brand communication.
- Creation of newsletters, SEO articles, and editorial content to promote Made in Italy and strengthen the brand's digital presence.
- Design and optimization of the Shopify e-commerce: product pages, collections, and user-experience-oriented content.
- Web traffic and digital performance analysis via Google Analytics 4 and Meta Insights.
- Management and optimization of Meta Ads and Google Ads campaigns.
- Implementation of email marketing flows and automations for customer acquisition, cart recovery, and retention.
- Management of communications with Italian and international customers, providing pre- and post-sale support.
Rider at Deliveroo (2024-10 – Present)
Independent management of operational tasks and priorities in high-variability contexts.
- Dynamic problem solving and strong customer orientation.
Store Assistant at Risparmio Casa (2024-07 – 2024-09)
- Customer assistance, store organization, and collaboration with the sales team.
Formazione
Higher Technical Diploma in Omnichannel Experience Manager – ITS Academy COSMO (2024-10 – 2026-10)
EQF Level 5 - 102/110 in Omnichannel Experience Management – ITS Academy COSMO (2024 – 2026)
Diploma in Commercial Services – Instituto Carlo Rosselli (2018 – 2023)
