Erica Galluzzo

Marketing and Communication Manager with 15+ years of international B2B and B2C experience across startups, scale-ups and global groups including Luxottica, Microsoft and Deepki. Track record of defining brand strategy, positioning and storytelling, and of building and executing marketing strategies end to end, from brand and growth campaigns to partnerships, local and international events and global PR, measured against business targets. Led a multi-country team across France, Spain and Brazil, managed international PR agencies, and adapted global strategy to local markets while working closely with Sales, Product and creative teams.

Fluent in English and French; available for national and international travel.

Senior Marketing & Communication Manager at Deepki (2022 – Present)

• Define and execute the field marketing strategy for Italy, France and Germany, adapting global initiatives and objectives into local plans built around target accounts, segments and buyer personas.
• Led 36 local and international events year to date, including trade shows, executive and promotional events, driving brand visibility and accelerating pipeline generation.
• Manage the local PR agency and localise global brand messaging to keep communication consistent across markets.
• Run ABM and multi-channel growth campaigns (email, webinars, events) for strategic accounts, driving 40% of the company's new business pipeline.
• Optimized an annual marketing budget exceeding €250K through performance monitoring, strategic resource reallocation and data-driven campaign adjustments.

International Marketing Team Lead at Jellyfish (2017 – 2022)

• Led and coordinated a team of four across France, Spain and Brazil, aligning priorities and delivery across international markets.
• Managed a network of international PR agencies, setting PR strategy and brand storytelling across markets.
• Developed and executed multi-channel marketing and content initiatives across social media, video and email to strengthen brand positioning and audience engagement.
• Built partnerships with Google, Amazon and clients to create case studies and content.
• Produced market reports, brand stories and award submissions that strengthened the company's visibility (Winner 2021-2022 NC Digital Awards; Finalist Media Week 2022; Finalist Digital Media Awards 2022).

Senior Digital Project Manager at Luxottica (2014 – 2017)

Global leader in luxury and lifestyle eyewear

• Worked with Brand Managers and Wholesale Marketing to enable the launch and sales of new products, in line with brand guidelines.
• Managed the My Luxottica B2B e-commerce platform, improving the customer experience and the eyewear purchasing journey (+30% sales increase in 2016 vs 2015).
• Defined and ran digital and performance campaigns for product launches (display, affiliation, email).
• Coordinated creative agency, designers and web developers to ensure brand guideline compliance.

Digital Project Manager at Microsoft (2011 – 2014)

• Supported the Office and Windows marketing teams with online campaigns to raise awareness of Microsoft solutions.
• Managed the launch of the Developer and Platform Evangelism initiatives.
• Managed website development, content optimisation and asset localisation across channels.

Master in Web Marketing – Digital Coach, Milan (2016)

Master in Copywriting – IED, Milan (2008)

Bachelor’s Degree in Foreign Languages and Communication – Università Cattolica, Milan (2006)