Federica Salini

Specializzata in SEO | Content Marketing | Digital Marketing

Senior SEO Analyst / LeadsBridge, an ActiveProspect

Business

September 2022 - Present, Rome

I work in the SEO team of LeadsBridge, an iPaaS solution part of the ActiveProspect group and based in the USA that provides businesses with tool integrations to automate their omnichannel strategy and orchestrate leads’ data throughout different marketing platforms. My tasks and responsibilities:

• Supervision and mentorship of Junior team members
• Technical SEO Audit and crawlability check (on

SemRush, Google Search Console, and ScreamingFrog)

• Support the Outreach and Backlink strategy
• Keyword Research
• Keyword GAP Analysis and keyword trends monitoring
• Organic traffic and website performance monitoring
• Blog's calendar & editorial plan management
• SEO Content reviews
• On-page SEO optimization for Blog and website's pages
• Competitor Analysis

SEO Analyst / LeadsBridge, an ActiveProspect Business

December 2020 - September 2022, Rome

SEO Content Specialist/ Freelance

January 2019 - December 2020, Rome

Periodically, I used to support SMB on web communication. I worked on the SEO and Content Strategy through keyword research, On-page and Off-page SEO (e.g., SEO- friendly website architecture, SEO Copywriting, Link Building).

Marketing & Digital Marketing Specialist / Guerra SpA

September 2019 - September 2020, Pomezia (Rome)

I used to work in the Marketing Department of Guerra SpA, an Italian company leader in the B2B bakery and pastry industry. My tasks:

• Digital & Content Marketing: support the UX designer in the restyling of the company website, and definition of the SEO & Content Strategy.
• Turnover Analysis: sales reporting and monitoring.
• Communication: presentations, catalogs, promotions, support on trade events management.

Copywriter & Web Editor / No-profit Organization “Il Mago di Oz”

May 2018 - January 2019, Rome

This Organization provides therapy for children affected by cognitive disorders. I used to manage the Blog by working on Keyword Research and SEO Copywriting, setting up the editorial plan, and writing posts about Child Psychology. I also worked on the corporate Storytelling Strategy.

Executive Master in Web Content Marketing / Ninja Academy & IUSVE

February 2018 - November 2018, Milan

SEO Strategy: SEO Copywriting, On-page SEO, Off-page SEO, Outreach, Link Building, Technical SEO

Content Strategy: Storytelling, Copywriting best practices, Social Media Strategy

Advertising Strategy: How to run ads campaigns on Facebook Ads, Google Ads, LinkedIn Ads, and Instagram

Post-graduate Degree in Publishing, Journalism and

Communication Management / La Sapienza University

February 2018 - December 2018, Rome

My thesis: Stories of Publishers. How small and big publishing houses tell their story on the web, was an analysis of content strategies pursued by the leading Italian publishing houses on their websites.

Master's Degree in Philosophy / La Sapienza University

September 2013 - September 2017, Rome

Score: 110/110 cum laude.