Federico Balestra

Business Development & Marketing Manager with experience in strategic and operational marketing management across multi-business environments. Specialized in business development, cross-functional project coordination and growth-oriented marketing strategies. Currently coordinating marketing activities for 5 companies operating in different sectors, supervising branding, communication, multi-channel campaigns, stakeholder management and business support activities.

Marketing Manager at Ultraflex Group (2023-12 – Present)

• Coordinated marketing activities for five group companies across different business sectors and target markets
• Developed and implemented marketing and branding strategies
• Oversaw online and offline campaigns, resulting in a 20% increase in lead generation
• Analyzed KPIs and optimized marketing and sales performance
• Managed budgets of up to €500K
• Coordination of internal stakeholders, suppliers, and external partners
• Oversight of product launches, communications activities, and brand awareness initiatives
• Organization of events, trade shows, and corporate activities

Marketing Consultant at Safe Network S.r.l. (2021-01 – 2023-11)

• Development of marketing strategies for client companies operating in various sectors
• Planning and execution of digital and traditional campaigns
• Performance analysis and optimization of marketing initiatives
• Budget management and resource allocation
• Creation of advanced reports and KPI monitoring
• Market analysis and identification of growth opportunities
• Simultaneous coordination of over 10 projects

Project Manager at The Family Officer Group (2018-10 – 2020-11)

• Management of marketing and branding projects in the real estate
• Market analysis and development of launch strategies
• Coordination of stakeholders and strategic partners
• Conducting SWOT analyses and feasibility studies
• Decision support for investments and business development

Project Manager Intern at Municipality of Genova (2018-03 – 2018-07)

• Support for the development of strategies for launching new products and services
• Management of marketing and branding activities in the real estate sector
• Establishment of strategic partnerships and stakeholder management
• Conducting SWOT analyses and market research

BA in Business Administration – University of Genova

Certification:

Google Project Management - 2026 Coursera/Google

Business Analysis & Process Management - 2026 Coursera

Digital Marketing - 2026 Coursera