Karli Poliziani

Karli is your go-to girl for all things shopping. Before joining editorial, Karli worked in merchandising and product marketing for large fashion corporations. Today, she combines her passion for writing, retail, and user experience in the ever-growing field of e-commerce, helping fashion fanatics and first-time gift-givers alike buy the best products on the market.

Karli has built and grown the affiliate programs across Grazia USA, OK! Magazine, Morning Honey, Radar Online, and Squeaky Deals, amongst others. When she’s not working, you can find her exploring her city, reading a good book, watching a rom-com, researching astrology, or daydreaming about her next wanderlust adventure.

Before joining editorial, Karli worked in merchandising and product marketing for large fashion corporations. Today, she combines her passion for writing, retail, and user experience in the ever-growing field of e-commerce, helping fashion fanatics and first-time gift-givers alike buy the best products on the market. Karli has built and grown the affiliate programs across GRAZIA USA, OK! Magazine, Morning Honey, Radar Online, and Squeaky Deals, amongst others.

SENIOR E-COMMERCE EDITOR, DIRECTOR OF E-COMMERCE

GRAZIA USA, OK! MAGAZINE, RADAR ONLINE, MORNING HONEY, SQUEAKY DEALS, WOMEN’S GOLF JOURNAL 

• Ran all day-to-day operations of E-Commerce team, developing and executing strategies across sites and social platforms informed by SEO and revenue goals
• Managed E-Commerce editorial team of 4, assigning and editing shopping and SEO content across a multi-site network and associated social platforms
• Built and grew an affiliate sales department by developing sales collateral and identifying, cultivating, and converting new prospects for flat-fee affiliate partnerships, sponsored placements, and other paid editorial collaborations across sites and social platforms
• Worked with clients to write, edit, and execute all flat-fee affiliate partnership content across editorial, social, and newsletters
• Developed and executed concept for GRAZIA USA's Most Wanted E-Shop for affiliate partners, selling into the placement and managing curation daily
• Monitored Google Analytics and affiliate network analytics dashboards, utilizing custom spreadsheets and proprietary organizational tools to track performance
• Exceeded E-Commerce goals achieving highest month of affiliate sales, +92% MoM, through strategic content for Amazon Prime Day 2022
• Collaborated with cross-functional departments, maintaining strong relationships with Editorial, Sales, Social, Email, Ad Ops, Photo, and senior management
• Wrote 7-page feature on Lafayette 148 (March 2022 issue) and 4-page feature on Bulgari (December 2022 issue) for GRAZIA USA print
• Conducted interviews with celebrities, including Jessie James Decker and Jana Kramer, and attended relevant lifestyle events, including NYFW and Coachella
• Promoted 2 times within first 7 months to build and lead entire E-Commerce/Shopping department
• Oversaw all E-Commerce editorial content and calendars across sites and social platforms to ensure maximum revenue growth and keep a pulse on trends
• Pitched, wrote, and edited shopping round-ups of long-lasting value, celebrity style finds, trend pieces, product reviews, and sales/deals on must-have goods
• Researched, recommended, and maintained new affiliate brand partnerships
• Increased clicks to affiliate product links +3402% MoM, sales revenue +521% MoM, and EMG commissions +1196% MoM over the first six months in position
• Pitched, wrote, and edited shopping content in each publication’s voice and style, including product recommendations, celebrity style finds, and deals
• Built E-Commerce program from the ground up, increasing the number of affiliate network partnerships from 1 to 11 and establishing brand shopping voices
• Successfully drove E-Commerce initiatives across a growing and diverse portfolio of titles, building long-standing brand affiliations and relationships