Takuya Takishima

・Multilingual communication and collaboration skills, with experience working with global clients and international teams.

・2+ years of experience in media planning at WPP Media, covering both digital and offline media across Social, Programmatic, E-commerce, Search, OOH, and Magazine.

・Experience developing data-driven, full-funnel media strategies and translating audience and market insights into effective marketing plans.

・Strong interest in the intersection of marketing, media, technology, and data, with a focus on international and cross-market opportunities.

・Experience working across diverse industries and global brands in multicultural environments.

・2+ years of experience at a marketing production company.

WPP Media Japan (September 2024 ~ Present)

・Lead day-to-day client communication, including agenda setting, media plan presentations, campaign performance reporting, and development of recommendations in response to client requests.

・Develop performance marketing strategies across E-commerce (Amazon), Q-commerce (Uber Eats), Social (Meta), and Programmatic (DV360, The Trade Desk), covering awareness, traffic, and conversion objectives.

・Plan and optimize E-commerce campaigns with a focus on sales growth, including developing Amazon advertising strategies and conversion campaigns for premium brands.

・Plan and manage Meta campaigns across subscription acquisition, e-commerce conversion, influencer-led sales campaigns, brand awareness, and reach objectives.

・Analyze campaign performance through Actual vs. Plan tracking and audience, seasonality, and creative-level performance analysis, translating findings into actionable optimization recommendations.

・Optimize campaign performance through audience refinement, budget reallocation across ad sets, and creative performance analysis, incorporating campaign learnings into subsequent media strategies.

・Manage weekly budget pacing in collaboration with activation teams and prepare weekly performance reports for clients.

・Develop media plans, campaign reports, and response-to-brief presentations using Excel and PowerPoint.

・Collaborate with global stakeholders across Japan and APAC, communicating regularly in English.

・Contribute to new business pitches through E-commerce media planning and presentation of overall campaign strategies.

・Contributed to a record-high annual sales level generated through Amazon advertising for a global FMCG client in 2025, achieving a ROAS of 10+.

・Planned and optimized social-led subscription campaigns for a global coffee brand, contributing significantly to digital sales.

Sophia University, Tokyo Japan (April 2017 ~ March 2022)

Bachelor's degree, Hispanic Studies