蔡晓霞

Designer with 7+ years of experience across digital experience, brand communication, and visual design, with focused experience in UX/UI, information architecture, and design systems. Experienced in translating complex business and consumer needs into structured user journeys, digital experiences, and scalable design solutions across consumer technology, healthcare, finance, and cultural industries. Strong in cross-functional collaboration, APAC localization, and bridging strategy, design, and technology.

Independent Digital Product Designer at Independent Digital Product Designer (2026-01 – Present)

• Designed self-initiated web and mobile product concepts to strengthen product thinking, UX workflows, and interaction design.
• Built interactive prototypes using Cursor and Astro to bridge design and front-end implementation.
• Explored information architecture, and design systems through independent product projects.

Creative at Weber Shandwick (IPG DXTRA) (2025-01 – 2026-01)

• Translated complex client and business requirements into structured digital experiences, information hierarchies, and UX/UI solutions across healthcare, finance, and lifestyle projects.
• Developed user flows, interaction structures, and prototypes to improve clarity across complex communication journeys.
• Partnered with strategy, creative, account, and client stakeholders to align user needs, business objectives, and design execution.

Graphic Designer, APAC at ZAGG Inc. (2023-01 – 2024-01)

• Designed digital experiences & consumer electronics touchpoints for ZAGG & mophie across APAC markets.
• Built and maintained scalable visual and digital design systems across APAC and ANZ markets, supporting consistent consumer experiences across eCommerce, retail, and marketing touchpoints.
• Localized global product communication for regional markets while maintaining brand consistency across multiple launches and channels.

Graphic & Brand Designer at The Bay Opera Of Shenzhen (2021-01 – 2022-01)

• Designed visual identities across digital, print, and physical visitor touchpoints.
• Evaluated ticketing user journeys to improve information clarity and audience decision-making.
• Developed the On Show bookshop identity system, contributing to an estimated 25% increase in customer spend in the theater.

Branding Designer at Red Apple Furniture (2019-01 – 2021-01)

• Redesigned customer-facing brand experiences across digital campaigns and exhibition spaces.
• Designed exhibition experiences for large-scale trade shows to improve visitor engagement.
• Created digital content strategies that increased readership from 20% to 70%.

Designer, Illustrator at Okamoto (2018-01 – 2019-01)

• Designed digital campaigns and social experiences for Greater China.
• Collaborated with marketing and e-commerce teams to improve campaign engagement.

B.A. in Printmaking (Focus in Book Arts) – Guangzhou Academy of Fine Arts