Freelancer as a Digital Business Consultant | Jan 2019 - Present
Case 1: Synchronizing Salesforce and production management system
- Provided IT consulting for an aluminum machining manufacturer with a Vietnam branch, synchronizing Salesforce with Smart F and defining KPIs for quality, production, and cost control to improve operating profit
Case 2: Financial KPI Dashboard Implementation of BI Tool
- Designed and implemented a financial KPI dashboard for a construction company with annual sales exceeding 10B yen, improving financial liquidity and labor productivity
Case 3: Data-Driven Sales Strategy
- Designed a sales growth plan for a British women’s apparel brand distributor, using customer insights from Shopify’s Omnisend and social media analytics
- Implemented sales analysis, menu development, and Instagram-based promotional planning using Air-Regi( エアレジ ) data integrated with Power Query for three local restaurants.
Case 4: Strategic planning
- Led the ERP information strategy planning for an electrical construction company (15B yen annual sales)
- Created a winning business plan (government manufacturing subsidy) for one of Japan’s top five artificial turf importers/distributors - Developed the sales strategy for a new movable sorter for artificial turf through a marketing software, HubSpot and SNSs like YouTube and Facebook
- Managed the project developing the official website and photo and video shooting - Delivered an SEO training materials for a leading electrical equipment manufacturer expanding into the EU market
- Proposed organizational restructuring and HR strategies for a former Mitsui & Co. subsidiary to support business growth
Case 5: AI evaluation
- Experienced evaluating AI responses and seven years of professional work as an Internet assessor.
Honest Co. | Jan 2017- Aug 2018
Software vendor for EDI specializing in the manufacturing industry
Position: Advertising manager
- Planned next version of the EDI service to define its concept and features and simulated profit and revenue
- Awarded as the company which leads to regional economy by Ministry of Economy, Trade and Industry (My roll was making presentation.)
Scient Co. | Apr 2014 - Apr 2016
Digital consulting company run by the former Accenture consultant
Position: Project Manager (Managed 4 staff members and vendors)
- For Kitamura Camera (Camera-no-Kitamura): (a) Renewed the camera studio website applying SEO to easily book their actual camera studio (b) Planned and developed the responsive website using CMS to efficiently operate (c) Executed competitive research and insight on the secondhand camera market
- Proposed the business expansion plan for E-commerce (EC-CUBE) as a first step for the company in the Fuji Film group
- Planned, executed and updated the Seiko global website including redefining their guidelines and updating the English websites with headquarters and the Hong Kong office
- Planned, executed and sold the sticker on Line, the messenger app including setting target and the concept definition
J. Walter Thompson Japan | May 2012 - Apr 2013
Position: Web Producer
- Planned and executed Unilever’s LUX online campaign with Yahoo Display Network that users could apply for from X and Facebook
- Developed Augmented Reality contents embedded a promotion video to make consumers understand the product further
- Planned and executed American Family Life Assurance Company of Columbus's PC and mobile websites for sales promotion and brand building
- Planned Kraft’s grated cheese campaign website with Japanese celebrity endorser to attract consumers to buy it
Ad-comm Group Cyber Media K.K. | Jan 2009 - Apr 2012
Position: Project Manager (Managed 4 staff members and vendors)
- For Porsche: (a) Planned and executed online ads to potential customers interested in a certain competitor's car in order to attract their attention (Used Google/Micro AD Targeting ads etc.) (b) Made presentation to find prospects to expand Porsche’s customer base. (c) Planned Facebook Fan page to attract potential customers (d) Analyzed comments on X and blogs with a social listening tool or the ad measurement tool, Web Antenna to reflect customer insights on the website
- For Merial Japan (Sanofi group): (a) Developed three websites as a CRM platform to have a good relationship among Merial Japan (Sanofi group), pet clinics and pet owners (b) Communicated with users by developing a promotion site, Save Pet Project, including PC, mobile websites, blog, YouTube and X (Over 5,000 followers in 2 months) (c) Enhanced website by implementing SEO and A/B testing
- Planned and executed listing ads for Air Canada (Monthly budget: 1.5m JPY)
Chugai Co., Ltd | Apr 2007 - Nov 2008
Position: Web Producer
- Collaborating with AUN Consulting, a SEM firm to increase the service quality and streamline the internal operation. Made the Listing Ads materials for sales staff and conducted internal training
- Planned and executed Ennet, an electric power company’s website renewal including SEO in competition with three companies
- Planned and executed the event booth in SEMICON Japan with web promotion for Saint-Gobain
- Awarded Pickles Corporation’s PC and mobile websites renewal in competition with two companies
Freelance Web Producer | Jul 2002 - Mar 2007
- Sold import brand watches, bags and perfumes on e-commerce website (GUCCI, BVLGARI, Lancaster etc.) in Yahoo Shopping
- Implemented a shopping mall’s renewal and managed each e-commerce shop including Orix Buffaloes, Japanese professional baseball team
- Analyzed how contents of the newsletters attracts consumer by checking conversion
- Started up a new business using the home electronic appliance information website, Flat-U.net (about 400 pages). The business model focused on earning advertising revenue
- Developed and updated J-League website for NTT Internet connection service to increase applicants for their service
- Planned and built one of the popular instant noodles, Harusame Soup’s website
Ad-Tech Kansai Co., Ltd | Feb 1998 - Jun 2002
- Planned and created displays and posters for CD shops, flyers and novelties for music labels
Responsible for clients: Sony music, Warner music, Columbia music etc
Sales representative of home electronics at electric appliance stores | Jun 1991 - Jan 1998
Sold electrical appliances at electric appliance stores
Taiho Techtsarch Co., Ltd | Apr 1990 - May 1991
Supply management in a warehouse
