Aaron Munyiri

Commercial Video Specialist, Creative Lead, and Growth Marketing Strategist with over 7 years of expertise architecting high-converting visual media systems, commercial video directing, and paid growth campaigns. Proven record formulating multi-channel campaign strategies, itemized production budgets, and managing paid conversion funnels across Meta Ads Manager and TikTok Ads Manager. Successfully engineered the internal production engine for Hisense Kenya's national distribution network, generating 11.9M+ impressions, 2,014 direct leads, and directly powering 20,771 TV units sold (+15.4% above corporate target).

Video Specialist & Head of Creative Direction at Hisense Kenya (National Distribution Network) (2026-03 – Present)

• In-House Production Engine Overhaul: Restructured multimedia workflows from an expensive, agency-dependent model into an agile in-house production factory, cutting lead times and delivering broadcast-standard TV commercials with 100% internal execution.
• Direct Commercial Sales Impact (Q2 2026): Anchored visual video assets directly to retail sell-out targets, powering 20,771 TV units sold (+15.4% above corporate target of 18,000 units) and driving an +81% net sales escalation in premium Mini-LED displays (scaling from 36 to 65 units/month).
• Paid Performance Campaigns (Meta & TikTok Ads): Built and managed paid conversion funnels generating 5.5M paid impressions and 2,014 verified direct leads across Hisense TV and retail showroom ad sets, maintaining highly efficient cost-per-lead metrics.
• Budget Proposals & Resource Allocation: Formulated itemized commercial production budgets and proposed ring-fenced digital ad expenditures to executive leadership, establishing clear ROI justification that secured rapid resource deployment.
• Flagship Hardware Cinematography: Overcame complex optical challenges by deploying polarized lens filters and specialized lighting geometries to film the monumental Hisense 116-inch RGB MiniLED TV and reflective X-ZONE Master Dual-Drum Washer without glare or moiré.
• Organic Audience Scaling & Algorithmic Breakthrough: Gained 149,800+ organic followers (TikTok: +102.2K; Instagram: +47.6K) and triggered an algorithmic breakout sustaining 185,000–210,000 daily video views.
• Zero-Markup Influencer Architecture: Scripted and directed custom campaigns across 16 prominent Kenyan digital creators via direct industry networks, bypassing agency surcharges and securing high-retention reach at zero talent markup.
• Retail Footprint Mapping & Regional Launches: Scripted and directed the Nairobi 4-Shop Foot Traffic Series (Sarova Stanley, Contrust House, Agriculture House, Kilimani) and produced cinematic transit & showroom launch suites for new flagship branches in Nakuru and Meru.

Lead Creative Producer & Director at CH Studio / Personal Studio (Freelance Practice) (2025-01 – 2025-12)

• Spearheaded commercial videography, high-fashion studio photography, and multi-cam video capture for corporate, lifestyle, and retail clients across Kenya.
• Drafted comprehensive client proposals, pitch decks, storyboard treatments, and itemized production budgets, establishing clear deliverables and resource schedules.
• Delivered advanced Log color grading workflows in DaVinci Resolve, dynamic title animations in After Effects, and audio mastering across digital platforms.

Lead Cinematographer & Social Media Specialist at BND (2024-06 – 2025-11)

• Directed live event video and multi-point low-light cinematography, producing rapid-turnaround vertical reels that boosted weekend footfall and venue engagement.
• Analyzed engagement trends and algorithmic posting windows to maximize organic video reach and audience retention.

Marketing & Digital Content Associate at Study Abroad Champion (2024-01 – 2025-01)

• Applied AIDA and 4U persuasive frameworks to write high-engagement social copy, visual hooks, and campaign graphics that expanded student consultations.
• Monitored campaign reach, lead flow, and audience conversion rates across digital funnels to continuously refine creative messaging.

Investigative & Operations Attaché at National Police Service – Kenya / Recruitment Junction (2021-05 – 2023-01)

• Executed analytical research, evidence documentation, and operational reporting within criminal justice and corporate security frameworks, maintaining strict investigative accuracy and crisis judgment.
• Cultivated systematic environmental observation and risk mitigation frameworks that directly inform brand protection and corporate governance.

Bachelor of Arts in Criminal Justice & Security Management – Africa Nazarene University (2018-05 – 2022-07)

Diploma in Business Management, Marketing & Services – Institute of Management, Technology and Finance (2025-10 – 2025-12)

Diploma in Graphic Design – Alison (2024-01 – 2025-01)

Kenya Certificate of Secondary Education (KCSE) – St. Joseph's Boys High School, Kitale (2014-02 – 2017-08)