Festus Mwangi

Brand creative lead with 6+ years building visual identity systems for multi-brand retail and technology businesses. Currently leading creative direction across Vivo, Safari by Vivo, and ShopZetu — overseeing digital, print, e-commerce, and in-store brand expression across Kenya, Rwanda, and Uganda. Experienced in campaign leadership, brand guidelines development, and managing cross-functional creative delivery at scale.

Brand Creative Lead - Vivo Fashion Group - Kenya

(2024-07)

• Lead creative direction across three brands - Vivo, Safari by Vivo, and ShopZetu — each with distinct visual identities and target audiences.
• Directed the Vivo 15th Anniversary campaign including concept development, in-store execution, and cross-channel asset delivery.
• Developed and maintained brand guidelines ensuring consistency across print, digital, and retail touchpoints.
• Produced high-impact web and mobile banners for seasonal campaigns; optimised layouts contributed to a 15% lift in conversion performance.
• Designed in-store display systems including hanging banners, A3 stands, and window graphics across 26+ retail locations in Kenya, Rwanda, and Uganda.
• Led Black Friday campaign creative, delivering assets that drove a significant uplift in sales and brand visibility.
• Manage junior designers, photographers, print suppliers, and production vendors across three markets.

Graphic Designer, Contract - Flame Growth Digital - Remote, US

(2022 - 2024)

• Built brand identities for US clients including logos, colour palettes, and comprehensive brand style guides.
• Supported website design and development, working alongside developers to translate visual concepts into responsive digital experiences.
• Translated client messaging into cohesive visual language across all marketing touchpoints.

Contract Designer / Consultant - Elevolt

(2020)

• Designed social media content across Facebook, Instagram, X, and LinkedIn, optimised for platform performance and brand consistency.
• Developed creative frameworks and visual strategies aligned with client business goals and audience preferences.

Senior Graphic Designer - Onesha Technologies

(2018 - 2022)

• Developed brand identities for international clients including logos, colour systems, and brand style guides.
• Designed editorial layouts for books, magazines, and company profiles with strong information hierarchy.
• Created multi-platform communication materials — billboards, advertisements, and digital content — tailored to specific audiences and campaign objectives.

Design Intern - Infocus Merchandisers, Nairobi - Nairobi

(2017-05 - 2017-08)

• Supported branding and editorial design projects.

Bachelor of Arts in Fine Art & Design - Fine Art & Design - Kenyatta University, Nairobi (2014 - 2018)