Abel Maroko

Dynamic and results-driven Sales Manager with 7+ years of experience in FMCG sales, business development, territory management and team leadership, with a proven track record of driving revenue growth, expanding market share and managing distributor networks across multiple regions in Kenya. Highly skilled in strategic planning, customer relationship management (CRM), sales forecasting and Route-to-Market (RTM) execution, with a strong focus on leading high-performing sales teams, delivering sustainable business growth and consistently exceeding sales targets.

Territory Sales Manager at Golden Africa Kenya Limited (2024-01 – Present)

• Increased regional revenue by 40% within 90 days through strategic market expansion and customer acquisition initiatives
• Managed sales operations across Eldoret, Nakuru and Nyandarua regions, ensuring alignment with territory targets and company objectives.
• Led distributor management, route planning and sales team coordination to improve operational efficiency and field execution.
• Developed and implemented distribution strategies that improved delivery efficiency by 25% and strengthened product availability in key outlets.
• Ensured compliance with pricing, merchandising and company sales standards across retail outlets to protect brand positioning and margin.
• Monitored sales performance, prepared regular sales and market reports and provided actionable market insights and recommendations to management.

Regional Sales & Distribution Supervisor – FMCG at Sai Pharmaceuticals Kenya Limited (2021-01 – 2023-12)

• Supervised regional sales operations across Kisii, Trans-Mara, Migori and Homabay, ensuring effective execution of sales and distribution plans.
• Led retail and HORECA channel development initiatives, improving regional KPIs from 78% to 87%.
• Managed and mentored sales representatives to achieve and exceed monthly sales targets, supporting performance and capability development.
• Maintained debt levels below 10% through diligent accounts receivable followup and credit control with customers.
• Conducted regular market analysis to identify trends, opportunities and risks, providing insights to guide regional sales strategy.
• Prepared and presented sales performance reports for senior management to support decision making and resource allocation.

Regional Sales & Market Development Specialist – FMCG at Sunda International (2020-03 – 2020-12)

• Supported business growth in the South Nyanza region by executing strategic sales initiatives aligned with regional objectives
• Increased quarterly turnover by 5% through expansion of General Trade and Institutional channels.
• Conducted competitor analysis to identify market gaps and informed development of market penetration strategies.
• Implemented market penetration initiatives to strengthen presence across assigned territories.
• Built and strengthened customer relationships to drive repeat business and customer loyalty.
• Enhanced brand visibility within assigned territories through consistent field presence and effective trade engagement.

Sales Team Leader / Field Sales Representative at Bidco Africa Limited (2018-01 – 2019-12)

• Achieved and consistently exceeded regional sales targets through focused field execution, market activations and promotional campaigns.
• Managed distributor relationships to maintain optimal stock levels and secure timely product availability in key retail outlets
• Led field sales operations, overseeing daily route-to-market execution and ensuring effective coverage of assigned territories.
• Coordinated promotional activities, including in-store branding, activations and product launches to strengthen brand visibility at point of sale.
• Built and maintained strong customer relationships, enhancing retention and encouraging repeat purchases across assigned accounts.
• Conducted regular market intelligence and competitor analysis to identify new business opportunities and refine sales positioning.
• Monitored sales performance reports and shared insights with management to support strategic decision-making and sales planning.

Diploma in Business Management – Kenya Institute of Management Studies (KIMS) (2020 – 2020)

Diploma in High School – Getembe High School (2017 – 2017)