Anoushka Kassam

I am a creative and hard working individual looking to acquire skills, growth, and experience within my field, to build on the foundation I already have. I thrive off working in dynamic environments and learn best in practical settings.

Craydel Kenya Ltd, Nairobi, Kenya

Growth Manager, April 2021 – Current

• Joined as a Management Trainee at Craydel, an ed tech start up, and grew through various departments, working as a Sales Executive, Project Manager, Product Manager, and Sales Manager.
• Currently leading a sales team of 10, through day-to-day activities which include conducting research, communicating with customers, organizing and holding partner trainings, generating sales and meeting KPI’s while ensuring team cohesion, efficiency, collaboration and solution driven thinking. 
• Also working on continuosly developing the product, through conducting market research to understand user needs, developing MVP’s and preliminary wireframes for new product features, and working with the design and software development team to oversee implementation.
• Managing relationships with ‘FutureShapers’ who are both local and international, corporate and individual partners, in order to support in their diverse activities and leverage revenue for the organization.
• Working with design, brand, and media teams to create the brands voice and write copy for emailers, website pages, campaign creatives, landing pages, call center scripts…etc.

Digital Marketing and Communications, January 2021 – April 2021

• Managed all social platforms at the recruitment agency, including designing social media campaigns, curating daily content, writing blog posts and monitoring social media analytics and reports.
• Developed a social media calendar with content for the week (daily themes with optimized hashtags and tag words) and included a yearly one with important organization, local, national, regional and international dates and how they can be leveraged into content as well.
• Grew social account engagement by 67% and gained 1732 total followers in 3 months.

Strathmore University - Nairobi, Kenya

Bachelor of Commerce, Marketing & Entrepreneurship (First Class - Double Major)

September 2017 – June 2021

Arden University - Coventry, UK

BA (Honors) in Psychology & Human Resource Management (Online)

September 2017 – On going

Aga Khan Academy - Nairobi, Kenya

International Baccalaureate (Diploma - 37 points)

September 2015 – June 2017