Audrey Chesang
Marketing & Brand Management Professional
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About
To contribute strong academic brand-management knowledge, practical marketing experience and customer insight within a Kenya-based organisation, while developing further hands-on expertise in campaign delivery, digital marketing and brand growth. Early-career marketing and brand management professional with an MSc in Brand Management (Merit), a Bachelor's degree in Business Management (Marketing), and practical experience supporting marketing activity in Kenya's events and travel sectors. Experienced in market research, campaign planning, social media and website content, SEO, brand consistency, CRM administration and customer engagement.
Combines commercial awareness with strong communication, organisation and cross-cultural insight developed across Kenya and the UK. Seeking a Marketing Executive, Brand Assistant, Marketing Coordinator or Communications role in Kenya.
Experience
Nursery Assistant at Able Staffing (2025-08 – 2026-09)
- Create engaging activities and materials for children, families, and colleagues daily.
- Adapt communication methods for children, families, and colleagues with clear language.
- Observe behaviour closely, record insights accurately, and share updates with leaders.
- Monitored children's interactions with others, encouraging sharing and cooperation in safe environment.
- Supported children's learning and development through engaging activities and play, fostering an environment of creativity and growth.
SEND Teaching Assistant at Reed Agency (2024-03 – 2025-08)
- Communicated progress clearly to colleagues, maintained accurate records, and tailored resources to varied needs.
- Developed resilience, inclusion, and stakeholder management skills while working across changing priorities and environments.
- Assisted pupils with special educational needs, enabling equal access to learning resources and opportunities.
- Supervised and supported pupils with special needs, consistently helping them accesslearning.
Customer Service Administrator at Ede & Ravenscroft (2023-05 – 2023-08)
- Managed high volumes of email and telephone inquiries, resolved complaints, and processed sales orders accurately.
- Updated CRM records after customer interactions to support reliable reporting and a consistent customer experience.
- Listened to individual complaints with open mind and asked detailed questions to understand issues.
- Updated customer information in the database, ensuring accuracy and reliability of records.
- Organised and prioritised tasks effectively to meet customer service targets and deadlines.
Marketing Officer at Events for You (2022-06 – 2022-12)
- Developed marketing plans aligned with business goals and supported campaigns promoting events, offers, and new services.
- Conducted customer and competitor research to identify preferences, market activity, and promotional opportunities.
- Managed content across the company website, social media, and email, maintaining a consistent brand voice and visual identity.
- Responded to inquiries and client concerns, using customer feedback to improve service delivery, and encourage repeat business.
- Conducted market research to identify promotion, and growth opportunities.
- Conducted competitor analysis to identify market opportunities and refine marketing strategies.
- Analysed market trends and demand to develop accurate pricing strategies.
- Conducted market research to identify opportunities for promotion and growth.
- Used data to build strategies for targeting specific markets and consumer demographics.
Customer Service & Marketing Officer at MTK Tours and Travels (2021-06 – 2022-05)
- Supported marketing and customer acquisition activity by communicating tour packages and services to prospective clients.
- Carried out market research and shared customer and competitor insights to inform business, promotional, and strategic decisions.
- Applied SEO fundamentals to online content to strengthen search visibility and improve discoverability.
- Combined reception, telephone and client-support duties with marketing administration in a fast-paced travel environment.
- Conducted market research to identify opportunities for promotion and growth.
- Developed client acquisition and retention strategies to maximise sales and marketing potential.
- Identified market gaps for new and updated products and services.
Marketing Intern at Kenya Pipeline Company (2018-04 – 2018-08)
- Marketing Intern conducted market and competitor research to support marketing and commercial decision-making.
- Prepared the daily stock position and supported the team with other marketing and administrative duties.
- Used data to develop strategies to target specific markets and consumer demographics.
Education
Bachelor of Business Management in Marketing Option – Moi University - Kenya (2021-08)
MSc Brand Management - Merit – Anglia Ruskin University - Cambridge, UK (2024-07)
