Pauline Muturi

Commercially driven Marketing and Brand Professional with over 8 years of experience in healthcare and tech. Responsible for driving brand strategy, execution, and performance across assigned portfolios. Proven expertise in end-to-end marketing strategy, digital campaign execution, and lead generation with a solid track record of achieving growth and ROI.

Skilled in cross-functional collaboration, CRM tools and analytics, marketing, market research, and communication with compliance to brand guidelines. Currently completing a Master's in Marketing with a focus on experimental marketing. Adept at building brand equity, optimizing marketing budgets, and leading high-performing teams.

Business Development and Marketing Executive at AAR Healthcare Kenya Limited (2022-06 – Present)

• Led the development and execution of integrated marketing plans across key service lines, aligning brand activities to business growth objectives and driving a 15% increase in patient acquisition and service utilization
• Translated market insights and competitor intelligence into targeted campaigns, strengthening brand positioning and contributing to a 10% increase in market share
• Owned end-to-end campaign execution (digital and on-ground), including activations, webinars, and outreach initiatives, delivering measurable impact on brand visibility and demand generation
• Managed and optimized marketing budgets, delivering campaigns within allocated spend while achieving up to 25% ROI on marketing activities
• Developed and executed content and communication strategies across digital platforms, improving brand awareness and engagement among target audiences
• Built and maintained strong engagement with stakeholders, corporate clients, and referral partners, supporting sustained growth in patient volumes and service uptake
• Collaborated cross-functionally with clinical, operations, and sales teams to align service delivery with brand promise, improving customer experience and strengthening market positioning
• Identified and developed strategic partnerships and new business opportunities, contributing to a 15% revenue growth within the first six months

Marketing Coordinator at Royal Smiles Dental Clinics Ltd (2021-09 – 2022-06)

• Developed and executed marketing plans aligned to business growth objectives
• Spearheaded business growth initiatives resulting in a 20% increase in revenue and patient numbers, surpassing targets set for the fiscal year
• Organized and executed effective marketing activities such as activations, medical camps, and exhibitions, leading to a significant boost in brand visibility and customer engagement
• Managed marketing budgets efficiently, ensuring all activities were delivered within the allocated budget, with a cost-saving of 10% achieved through strategic planning
• Conducted quarterly competitor analysis and stayed abreast of industry trends, facilitating proactive adjustments to business strategies, thereby ensuring sustained relevance and value proposition for customers
• Oversaw website updates, content creation, and analytics
• Managed all social media platforms to optimize brand visibility and engagement

Marketing and Business Development Executive at Canaan Health Providers (Hospital) (2019-06 – 2021-08)

• Managed all social media platforms to optimize brand visibility and engagement, resulting in a 15% increase in online inquiries and appointments
• Evaluated and enhanced the productivity of marketing plans and projects, leading to the enrollment of new corporate clients and a 10% increase in revenue
• Conducted thorough market research and analysis to identify market requirements and appropriate pricing strategies, resulting in a competitive edge and improved market positioning
• Achieved consistent business growth in terms of revenue and patient numbers through effective management of corporate clients and accounts, ensuring high levels of customer satisfaction and retention
• Organized health outreach and patient education initiatives through impactful medical camps, dental hygiene talks, and activations, enhancing community engagement and fostering brand loyalty

Brand Ambassador at Hue Experiential Limited (P&G Pampers Account) (2019-01 – 2019-05)

• Represented the company at trade shows, effectively communicating brand values and generating leads, resulting in a 30% increase in brand awareness
• Established and maintained trusting relationships with potential customers, contributing to a 25% increase in customer acquisition during the contract period
• Provided valuable insights and feedback to the marketing and product departments based on competitor analysis, contributing to product improvements and strategic marketing decisions
• Demonstrated in-depth product knowledge and utilized word-of-mouth marketing techniques, resulting in a 20% increase in referrals and recommendations
• Monitored online feedback and comments, promptly addressing customer queries and concerns, enhancing brand reputation and customer satisfaction

Market Researcher at Kenafric Industries Ltd (2018-06 – 2018-12)

• Provided valuable insights and feedback to the marketing and product departments based on competitor analysis using SPSS and other software, contributing to product improvements and strategic marketing decisions
• Represented the company at trade shows, effectively communicating brand values and generating leads

Marketing and Business Development Executive at Blue Fast Limited (Sold Hospital Software) (2016-02 – 2018-03)

• Increased brand visibility through strategic marketing campaigns, resulting in a 30% increase in brand recognition within the healthcare industry
• Successfully pitched products to clients, resulting in a 40% increase in sales revenue during the tenure
• Conducted comprehensive market research, leading to the development of targeted marketing strategies and effective brand management initiatives

Master of Science in Marketing – University of Nairobi (2026)

Bachelor of Commerce – Kenyatta University (2011 – 2015)

Certificate in Leadership – Kenyatta University (2015)

Certificate in Digital Marketing – Nita (2025)