Beth Mugo
Digital Marketing Executive
Talent
Nairobi, Nairobi AreaMember since January 10, 2023
·
Hire this person
Send a job offer directly to this candidate
About
Successful Digital Marketing Specialist with 4+ years of experience planning, executing and optimizing online marketing strategies to strengthen brand loyalty, boost revenue and connect with audiences
Experience
Attain Enterprise Solutions— Digital Marketing Specialist
SEPTEMBER 2022 - PRESENT
• Created content for social media platforms.- Managed the day-to-day execution of digital marketing programs, including SEO, PPC and social media campaigns.
- Drove organic search strategy and execution.
- Tracked and monitored communication programs and their effectiveness.
- Supported the BDM by conducting research, analyzing data to generate insights, and staying plugged into the latest and greatest in digital trends and tech.
- Generated leads to grow corporate business and penetrate new markets.
- Provided transparency of campaign effectiveness and marketing activities by monitoring and measuring Marketing ROI to the Business Development Manager.
Bright Technologies Ltd — Digital Marketing Assistant
MAY 2021 - AUGUST 2022
• Optimized social media channels and web pages to improve SEO and usability.- Created social media content with innovative brand messaging to support new product launches.
- Created content strategies for digital media.
- Collected and analyzed Web metrics such as visits, time on site and page views per visit.
- Developed paid ads for use on diverse social media platforms.
- Created wide range of digital assets.
- Managed digital projects from initial concept through final implementation and live monitoring.
- Answered product and service questions, suggesting other offerings to attract potential customers.
- Responded to customer requests for products, services and company information.
- Responded to customer requests, offering excellent support and tailored recommendations to address needs.
Lukenya Getaway Ltd — Digital Marketing Executive
JUNE 2019 - OCTOBER 2021
• Leveraged MailChimp to implement email campaigns and monitor performance.- Increased brand awareness through creation and management of social media channels, boosting social media engagement.
- Developed insights on marketing campaigns to assess performance against goals.
- Oversaw marketing expenditures and coordinated workflow to meet deadlines under budget.
- Answered product and service questions, suggesting other offerings to attract potential customers.
- Recommended products to customers, thoroughly explaining details.
- Recorded account information to open new customer accounts.
- Responded to customer requests, offering excellent support and tailored recommendations to address needs
