As an accomplished communications and marketing professional with ten years of experience, I have consistently demonstrated my ability to create and execute successful marketing campaigns that drive product awareness and increase sales.
My expertise in digital marketing activities, including ad management and creation on various platforms such as Google, Facebook, Twitter, Instagram, Youtube, and LinkedIn, has allowed me to reach and engage with a broad audience.
I am a confident and persuasive communicator, capable of presenting marketing objectives to company leadership in a clear and concise manner.
My extensive experience in managing various marketing campaigns, such as billboards, transit advertising, radio adverts, and more, has given me a unique understanding of the industry and allowed me to produce outstanding results.
I have hands-on experience in managing content production in video, text, and audio formats, which has helped me to create compelling advertising campaigns.
My sound knowledge of social media and marketing analytics enables me to interpret campaign performance efficiently, providing valuable insights to enhance marketing strategies.
Moreover, I possess an in-depth understanding of traditional and emerging marketing channels, and I am proficient in developing content plans for social media, newsletters, and bulk SMS.
I have experience writing and reporting across a variety of platforms, including print, blogs, and scripting for radio ads, among others.
Finally, I have a proven track record of juggling multiple projects with changing priorities in a dynamic, deadline-driven environment.
I thrive under pressure and consistently deliver high-quality work that exceeds expectations.
Experience
Marketing Manager | Airduka.com | Sept 2020 to date
Key Contributions & Results:
Successfully led and executed all marketing campaigns, resulting in a 25% increase in overall brand exposure and a 15% increase in customer acquisition.
Increased the marketing budget by 20%, from Ksh 2.5M to Ksh 3M, while optimizing spending to maximize ROI.
Effectively managed and mentored a team of marketing and creative staff, resulting in improved teamwork, increased productivity, and a 10% reduction in project turnaround time.
Established and maintained strong collaborative relationships with media organizations, advertising agencies, and branding agencies, leading to successful partnerships that generated an increase in brand awareness.
Developed innovative and successful campaign ideas, resulting in a 40% increase in lead generation and customer engagement
Strategically analyzed and secured valuable partnerships, resulting in a 20% increase in revenue growth
Worked collaboratively with the sales team and other departments to develop and execute effective marketing strategies, resulting in a 25% increase in sales revenue
Consistently monitored current campaigns and ensured that the team met deadlines, resulting in a 90% success rate in completing projects on time and within budget
Analyzed marketing data and metrics to evaluate the success of campaigns, resulting in data-driven insights and improvements that increased brand exposure by 20%.
Developed and executed successful marketing strategies, including Above the Line and Digital campaigns, resulting in a 35% increase in website traffic and a 25% increase in customer acquisition
Ensured effective communication of brand messaging to attract and retain customers, resulting in a 15% increase in customer retention rate.
Effectively represented the marketing team in cross-functional groups, including product management, sales, and customer support, leading to a 30% increase in collaboration and teamwork across departments
Consistently updated senior leadership on marketing activities and campaign results, resulting in informed decision-making and a 25% increase in support for marketing initiatives.
Marketing Manager | Cake City Kenya | Jan 2019 – Aug 2020
Key Contributions & Results:
Increased brand exposure and revenue by successfully managing all marketing activities for the company and developing and implementing effective promotional campaigns.
Enhanced brand recognition and reputation by taking overall responsibility for brand management and corporate identity
Collaborated with the graphic designer to create and publish high-quality marketing materials in line with marketing plans.
Generated Ksh. 1M in revenue on Valentine's Day 2019 by designing and executing successful social media campaigns
Expanded customer base and revenue by developing and introducing new products and offers such as the Assorted Treat Box and the 15% Off Every Monday offer.
Successfully launched a new branch in Kilimani, Nairobi by organizing and managing the launch event.
Improved social media presence and engagement for Cake City and Shawarma Xpress Restaurant Brands by administering the creation and publishing of relevant, original, high-quality content and managing social media campaigns.
Enhanced customer satisfaction and loyalty by monitoring online reviews and responding to each review.
Analyzed key metrics to evaluate the success of marketing efforts and tweaked the strategy as needed.
Achievements
Event Management: Successfully managed the launch of the New Branch in Kilimani, Nairobi organized the launch event
Designed the Valentine’s Day social media campaigns which generated Ksh. 1M in revenue on that day in 2019
Developed various offers to entice and retain customers including:
15% Off Every Monday
Wedding Package offering 50% discount on cake pre-cuts
Introduced the Assorted Treat Box as a new product in 2020
Freelance Contributor | Business Daily Africa | June 2016 to date
Key Contributions & Results:
Coming up with relevant food and hospitality content ideas for the Newspaper target and running them by the editor
Submitting articles every week, ensuring the deadline is met and the articles are accompanied by images
Carrying out interviews of people of note (chefs, restaurant owners e.tc) for articles on the newspaper
Social Media Manager-Part Time | Koala Education Consultants| July 2019 to Mar 2020
Key Contributions & Results:
Manage and oversee social media content on Facebook, Twitter and Instagram
Posting regularly on Facebook, Twitter and Instagram
Advising on budget
Create ad campaigns on Facebook, Instagram, Youtube and Google Ads
Staff Writer/ Public Relations Executive | EatOut Kenya | Mar 2015 - Nov 2018
Key Contributions & Results:
Contributing articles in Yummy Magazine every month
Creating and sending out a monthly Newsletter to over 40,000 subscribers
Sub-editing and proofing articles for Yummy Magazine
Creating press releases for EatOut news and sharing with relevant media
Maintaining relationships with media personnel
Responsible for the company’s LinkedIn Account-Posting all corporate milestones
Achievements
Promoted from writing on the blog to contributing weekly on Business Daily
Here’s a link to the articles I have written for the Yummy Blog:
Public Relations Officer| UniSupplies & Marketing (K) Ltd | June 2012- May 2014
Provide website content for subsidiary company websites:
Oversaw the establishment of the Publishing firm (Readwell Publishers)-a subsidiary of the company- and developed operating procedures.
Oversee updating of the website to include new developments
Monitoring local and international media on matters related to the company
Wrote various articles for subsidiary companies which were published in global business magazines such as:
African Business Review-
World Finance Magazine:
The Africa Business Journal
Education
Diploma in Journalism and Mass Communication-Credit, Nairobi Institute of Business Studies, 2009
