Betty Muli

Dynamic and results-driven journalist and communications professional with over 25 years of experience in editorial strategy (print), content development, digital marketing, and brand storytelling. Proven track record of leading cross-functional teams, driving audience engagement, and delivering impactful communication strategies for media houses and organizations across East Africa. Adept at leveraging multi-platform media management, thought leadership, and digital solutions to enhance brand visibility, revenue growth, and stakeholder engagement.

Communications Consultant - Exclamation Marketing - Nairobi, Kenya

(2024-08)

Consult on digital strategy and execution for capacity-building communications for the Warehouse Receipt System Council (WRSC-Kenya).

• Generate daily social media content, edit post-training materials, and produce detailed reports to enhance stakeholder engagement.

Podcast Host & Founder - The Failure Effect - Nairobi, Kenya

(2023-01)

Conceptualized and launched a podcast to inspire audiences through candid conversations about the relationship between failure and success.

• Produced engaging, SEO-optimized content, growing the YouTube channel to 3,600 subscribers and 140,000 views within three months.
• Managed end-to-end production, including storyboarding, recording, editing, and community engagement.
• Secured funding and built strategic partnerships to sustain and grow the podcast.

Lead – New Ventures - Nation Media Group - Nairobi, Kenya

(2020-08 - 2022-11)

Led digital content and product development for a newly established unit, focusing on agriculture, education, and health verticals.

• Developed and executed social media strategies to build and engage online communities, driving brand awareness and revenue growth.
• Generated KES 2.1M in revenue through strategic partnerships and sponsored content.
• Mentored and onboarded a team of content writers and sub-editors to enhance creative output.
• Amplified brand visibility for Nation Health through SEO strategies, podcasts, and Twitter Spaces.

Editor – The Saturday Nation - Nation Media Group - Nairobi, Kenya

(2019-01 - 2020-10)

Directed editorial strategy and content production for the Saturday edition of the Daily Nation, managing a team of four production staff.

• Oversaw proofreading, editing, and final copy evaluation to ensure high-quality, engaging content aligned with organizational goals.
• Commissioned investigative stories and opinion pieces, diversifying content and strengthening reader engagement.

Editor – Saturday Magazine - Nation Media Group - Nairobi, Kenya

(2011-05 - 2018-01)

Led the production of a weekly magazine, managing a team of 6-10 writers and columnists.

• Sub-edited the entire magazine weekly, ensuring consistency and alignment with editorial standards.
• Produced informative and relatable content that deepened reader connection and loyalty.

Features Editor - The Monitor Newspaper - Uganda

(2005-04 - 2006-01)

Led the creative and content redesign of the entire roster of weekly pullouts and features pages for the newspaper.

• Led a team of six pullout editors and one assistant editor in their weekly tasks.
• Achieved increased brand visibility for the non-news sections of the newspaper.

Founder & Director - Ginger Lime Media Limited

(2010-09)

Editor - True Love (East Africa) Magazine, Naspers Group

(2008-02 - 2009-11)

Society Editor/Sub-Editor - The Star Newspaper

(2007-06 - 2008-02)

Creator & Founding Editor – Pulse Magazine - The Standard Newspaper

(2003-11 - 2005-03)

Bachelor of Arts - French & Sociology - Kenyatta University (1999)

Certificate - Adaptive Leadership for Africa - Harvard Kennedy School of Executive Education (2019)

Fellow - Financial Journalism - Bloomberg Media Institute of Africa (2015 - 2017)

Certificate - Editing and Layout Course for Sub-Editors - Inwent's International Institute for Journalism (2003)