Eric Musembi

Results-driven Digital Communications Strategist with 6+ years of experience in marketing and communications, specializing in digital strategy and performance marketing. Demonstrated success in optimizing campaigns, driving lead generation, increasing online conversions, and strengthening brand visibility through data-driven insights. Possesses a strong understanding of media buying techniques across digital platforms, alongside proven experience in agency management and the strategic use of digital marketing tools to deliver measurable business growth.

Digital Communications Officer - Mabati Rolling Mills - Nairobi

(2022-09)

• Lead and manage digital marketing initiatives for the MRM brand, reporting directly to the Head of Marketing.
• Oversee and manage all owned digital assets, ensuring consistent brand presence and optimal performance across platforms.
• Serve as the key liaison between MRM and the digital agency to ensure effective campaign execution and alignment with marketing objectives.
• Develop and implement digital strategies to enhance brand visibility, audience engagement, and lead generation.
• Compile, analyze, and disseminate digital performance reports to the Head of Department and internal stakeholders collaborating with the marketing team.
• Work closely with the IT department to address digital security and cybersecurity considerations related to the brand's digital platforms.

Digital Communications Assistant - Mabati Rolling Mills

(2019-01 - 2022-09)

• Provided administrative and operational support to the Digital Communications Manager, including preparation of monthly reports, coordination tasks, and social media monitoring.
• Managed social media lead generation by responding to customer enquiries, qualifying leads, and redirecting them to the relevant sales teams.
• Tracked and analyzed social media leads and conversions, compiling monthly performance reports to support marketing and sales decision-making.
• Assisted in monitoring digital engagement trends and audience interactions to help optimize content performance and responsiveness.

Broadcast Assistant – Radio Presentation & Production

(2018-01 - 2019-05)

• Planned and edited program segments to ensure engaging and well-structured show content.
• Monitored and tracked show performance, preparing weekly progress updates and monthly performance reports.
• Managed administrative and coordination tasks related to the show, reporting directly to the Executive Producer.
• Co-hosted alongside the lead presenter, contributing to on-air discussions and audience engagement.

Masters of Arts - Communication Studies - United States International University- Africa (2025-01)

Post Graduate Diploma - Marketing Management - The Management University of Africa (2021-06 - 2022-06)

Bachelor of Arts - Journalism (Broadcast Concentration) - United States International University- Africa (2014-01 - 2018-09)