Bill Clinton
Growth-Focused Digital Marketer | SEM, SEO & High-Converting Meta & TikTok Campaigns
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About
I am a results-driven Performance Marketing Specialist with over 2 years of hands-on experience managing paid acquisition campaigns across Meta and Google platforms. I specialize in driving traffic, optimizing conversion funnels, and improving key performance metrics such as CPA, ROAS, and CTR. I have consistently increased engagement and conversions while reducing ad spend inefficiencies.
I thrive in data-driven environments where testing, scaling, and performance optimization lead to measurable business growth.
Experience
Digital Marketing & Administrative Intern at Mara Predenna Game Lodge (2024-10 – 2024-12)
Managed digital marketing initiatives and administrative tasks supporting campaign execution and performance optimization.
- Increased website traffic by 20–35% through SEO and content optimization
- Supported paid campaign execution and audience targeting strategies
- Improved marketing efficiency by organizing and analyzing customer data
- Collaborated with teams to align marketing creatives with campaign goals
Content & Engagement Strategist at Tough Supermarket (2023-12 – 2024-06)
Developed and executed content and engagement strategies to drive customer acquisition and retention.
- Drove 30–40% increase in customer engagement through targeted campaigns
- Improved conversion rates by 20–30% using data-driven campaign adjustments
- Developed high-performing creatives aligned with promotional strategies
- Contributed to customer retention through segmented engagement tactics
Freelance Performance Marketing Projects at Self-Employed (2023 – Present)
Managed multiple freelance performance marketing campaigns for various clients across Meta and Google platforms.
- Managed paid campaigns (Meta & Google) with monthly budgets of $300–$800
- Achieved 3.2x ROAS through campaign optimization and audience targeting
- Reduced Cost per Acquisition (CPA) through continuous A/B testing
- Improved CTR by 20–35% using optimized ad creatives and messaging
- Increased organic and paid traffic by 40–60% through integrated strategies
- Built and optimized marketing funnels to improve conversion rates
Education
Digital Marketing Certification in Digital Marketing – Generation Kenya (2025 – 2026)
Diploma in ICT – Rift Valley Institute of Technology (2021-10 – 2024-12)
KCSE in General Studies – Got Rateng Secondary School (2017 – 2020)
