Cathirene Diana

Dynamic and results-driven Sales and Marketing professional with a strong ability to identify customer needs, drive brand visibility, and increase revenue. Skilled in building client relationships, executing marketing strategies, and closing sales through effective communication and product knowledge. Proven track record in meeting targets, managing promotional campaigns, and supporting business growth.

Adept at market research, digital marketing fundamentals, and delivering exceptional customer service. Committed to contributing to a forward-thinking organization with creativity, teamwork, and strategic insight.

Baker - Bakery

(2025-09 - 2025-12)

• Decorating and displaying finished products.
• Testing ingredients and finished goods to ensure that each item meets food safety and quality controls.
• Greeting customers, answering questions, making recommendations, accepting orders and payments, and providing exceptional customer service.
• Keeping records relating to deliveries, inventory, and production levels.
• Taking client information and ensuring that deliveries are fulfilled accurately and on time.
• Cleaning and restocking workstations and ensuring that all equipment is sanitized and prepared for the next shift.

Sales & Marketing - Momentum Credit

(2024-06 - 2024-12)

• Generating new business leads.
• Teaming with pertinent internal stakeholders to roll out seamless, effective campaigns.
• Answering calls and responding to emails.
• Handling incoming calls and other communications.

Sales & Marketing - Pepsi

(2021-04 - 2021-06)

• Generating new business leads.
• Increasing brand awareness and market share.
• Coordinating marketing strategies with the sales, financial, public relations, and production departments.
• Developing and managing the marketing department's budget.
• Overseeing branding, advertising, and promotional campaigns.

Sales & Marketing - Anisuma – Two Rivers Mall

(2019-06 - 2021-05)

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Managing the marketing department's staff.
• Preparing and presenting quarterly and annual reports to senior management.
• Promoting our brand at trade shows and major industry-related events.
• Keeping informed of marketing strategies and trends.
• Performing in-house, competitor, and consumer analyses to shape new undertakings.
• Devising and coordinating intangible and experiential marketing endeavors.
• Boosting our presence by harnessing paid and organic formulas.
• Building sustained, profitable ties with our customers.
• Analyzing metrics at strategic moments to ascertain successes.
• Compiling informed reports to guide all marketing-related efforts.
• Partaking in marketing workshops to enlarge your skill set.

Office Assistant - Marthaleto Beauty World

(2018-10 - 2019-04)

• Answering calls and responding to emails.
• Handling incoming calls and other communications.
• Managing filing system.
• Recording information as needed.
• Updating paperwork, maintaining documents and word processing.
• Performing general office clerk duties and errands.
• Maintaining supply inventory.
• Aiding with client reception as needed.
• Handling customer inquiries both by telephone, email, SMS, chats and social media platforms.
• Managing and resolving customer's complaints.
• Understanding Customer needs and providing efficient feedback to the team leader.
• Making outbound calls to educate customers on the company's marketing strategies and ongoing promotions.
• Escalating priority issues and making follow ups to ensure that escalated issues are resolved in a timely manner.
• Making end of shift report.

Kenya Certificate of Secondary Education - Bridge High School (2015 - 2017)

Kenya Certificate of Primary Education - Unity Primary School (2001 - 2014)