Charity Ndiba

A top-ranking Sales Manager with over 15 years of experience in spearheading sales functions in the Hotel Industry, I have contributed to performance turnaround and realization of record-setting revenues. I am a highly capable change-agent who consistently refines and revitalizes strategies, initiates change and facilitates solutions driven by team collaboration. Moreover, I am can process and convert ideas into action quickly with great results.

Over the years, I have been involved in rigorous marketing, the introduction of new/emerging products into the market, handling key opinion leaders and compiling sales reports for various products. I have also excelled in developing and implementing workable strategies that have resulted in increased customer loyalty as well as improved brand positioning. Given my excellence in the roles I have undertaken, I have continuously improved procedures and outcomes by constantly evaluating the work being undertaken and looking for ways to make things more efficient.

I have also brought in many clients from diverse sectors and even service providers like Tour operators, Corporates, UN agencies, Government, Non-Governmental Organizations. Additionally, I possess exceptional leadership expertise, excellent interpersonal and communication skills; I can listen attentively, communicate persuasively and follow through diligently to build brands and achieve targets. I desire a senior position that provides an opportunity to develop, promote new products and interact with new clients to develop sustained business for the organization.

Sales & Marketing Manager - Windsor Golf Hotel

(2024-12)

• Spearheading the Sales & Marketing Manager in day-to-day coordination of the sales and marketing functions of the hotel as well as the overall running of the department.
• Spearheading overall Sales & Marketing Administration for the Hotel & and its concerns.
• Formulation and implementation of Company Sales and Marketing policies.
• Liaison with the external business source markets including Tour operators, Corporates, UN agencies, Government, Non-governmental Organizations, etc. for good working relations and developing business from them through negotiated contract rates.
• Promoting the company's existing brands and introducing new products to the market.
• Analyzing budgets, preparing annual budget plans, scheduling expenditures, and ensuring that the sales team meets their quotas and goals.
• Researching and developing marketing opportunities and plans, understanding consumer requirements, identifying market trends, and suggesting system improvements to achieve the company's marketing goals.
• Gathering, investigating, and summarizing market data and trends to draft reports.
• Implementing new sales plans and advertising.
• Recruiting, training, scheduling, coaching, and managing marketing and sales teams to meet sales and marketing human resource objectives.
• Maintaining relationships with important clients by making regular visits, understanding their needs, and anticipating new marketing opportunities.
• Staying current in the industry by attending educational opportunities, conferences, and workshops, reading publications, and maintaining personal and professional networks.

Asst. Sales & Marketing Manager - Eka Hotel

(2018-12 - 2024-11)

• Assisting the Sales & Marketing Manager in day-to-day coordination of the sales and marketing functions of the hotel as well as the overall running of the department.
• Spearheading overall Sales & Marketing Administration for the Hotel & and its concerns.
• Formulation and implementation of Company Sales and Marketing policies.
• Liaison with the external business source markets including Tour operators, Corporates, UN agencies, Government, Non-governmental Organizations, etc. for good working relations and developing business from them through negotiated contract rates.
• Analysis of all available business information and statistics to recognize and act upon market trends with a view to maximize yield.
• Assisting in budgeting and business planning responsibilities for the Sales department.
• Taking ownership of key accounts and ensuring all revenue and business opportunities with them are maximized.
• Setting and negotiating rates in liaison with the Sales & Marketing Manager.
• Maintaining and developing knowledge of competitors, their products, rates and promotions through conducting of market intelligence to ensure to keep a competitive advantage.
• Actively promoting the hotel through networking and PR opportunities – attending all key and relevant social events and familiarisation trips (including, when necessary, in the evenings and weekends).
• Supervising and providing leadership to a strong Sales and Marketing team.
• Soliciting, negotiating and booking new business through successful prospecting, site tours, sales blitzes, prompt and competent follow–up on leads/referrals and networking in the allocated geographical segment.
• Developing and continually enhancing relationships with corporate/government accounts to maintain high visibility and also increasing market share.
• Following up and resolving any corporate clients' complaints with operational departments.
• Mentoring and working with the sales executives to conduct site visits, process all contracts promptly, maintain client files to hotel standards and putting their best effort to achieve set targets.
• Assessing additional training needs based on interaction with the sales team from sales visits.

Senior Assistant Sales and Marketing Manager - Safari Park Hotel and Casino

(2016-08 - 2018-11)

• Assisted the Sales & Marketing Manager in the day-to-day coordination of the sales and marketing functions of the hotel as well as the overall running of the department.
• Assisted the Sales & Marketing Manager with overall Sales & Marketing Administration for the Hotel & and its concerns.
• Assisted in the formulation and implementation of Company Sales and Marketing policies.
• Liaison with the external business source markets including Tour operators, Corporates, UN agencies, Government, Non-governmental Organizations, etc for good working relations and developing business from them through negotiated contract rates.
• Performed an analysis of all available business information and statistics to recognize and act upon market trends with a view to maximization of yield.
• Assisted in Budgeting and Business planning responsibilities for the Sales department.
• Took ownership of key accounts and ensured all revenue and business opportunities with them were maximized.
• Set and negotiated rates in liaison with the Sales & Marketing Manager.
• Maintained and developed knowledge of competitors, their products, rates and promotions through conducting of market intelligence to ensure to keep a competitive advantage.
• Followed up and resolved any corporate clients' complaints with operational departments.
• Mentored and worked with the sales executives to conduct site visits, processed all contracts promptly, maintained client files to hotel standards and put their best effort to achieve set targets.
• Assessed additional training needs based on interaction with the sales team from sales visits.
• Built and strengthened relationships with existing and new customers at regional international markets through attendance of the exhibitions.
• Periodically advised the Sales & Marketing Manager of all work in progress from the sales executives and individual geographical market.
• Submitted the sales report as and when required.

Assistant Sales and Marketing Manager - Safari Park Hotel and Casino

(2015-04 - 2016-07)

• Standing in for the Sales and Marketing Manager.
• Managed, coordinated and motivated company sales and marketing functions to achieve required sales targets.
• Helped to implement processes, procedures and tools to maximize the productivity and performance of the sales and marketing functions and to facilitate integration with other departments such as Finance, Development, Technical Interface Office, etc.
• Conducted Market Research to develop an understanding of the competition, opportunities and customers. Advised the real estate development team based on these findings.
• Helped to Plan, develop and execute sales & marketing strategies.
• Developed and coordinated sales release cycle and methodology, optimizing product take-up rates and pricing, based on customer requirements for products and services and project revenue needs.
• Supervised the planning and development of company marketing and communications materials.
• Soliciting, negotiating and booking new business through successful prospecting, site tours, sales blitzes, prompt and competent follow–up on leads/referrals and networking in the allocated geographical segment.
• Developing and continually enhancing relationships with corporate/government accounts to maintain high visibility and also increasing market share.
• Following up and resolving any corporate clients' complaints with operational departments.
• Mentoring and working with the sales executives to conduct site visits, process all contracts promptly, maintain client files to hotel standards and putting their best effort to achieve set targets.
• Assessing additional training needs based on interaction with the sales team from sales visits.

Senior Sales Executive - Safari Park Hotel and Casino

(2013-11 - 2015-03)

Sales Executive - Safari Park Hotel and Casino

(2007-08 - 2013-10)

Reservations Officer - Sentrim Hotels Limited

(2007-02 - 2007-07)

Sales Executive - Sentrim Hotels Limited

(2006-03 - 2007-01)

Master of Business Administration - Strategic Management - Jomo Kenyatta University of Agriculture and Technology (JKUAT) (2015 - 2018)

Bachelor of Arts Degree - Commerce (Majored in Administration and Management) - Daystar University (2001 - 2005)

Kenya Certificate of Secondary Education - Loreto High School (1997 - 2000)