D W
Creative Designer | Visual Strategist
About
I'm not just a Graphic Designer I'm a visual problem-solver with a creative instinct and the tools to back it up. With over six years of experience in branding, typography, layout design, digital illustration, and visual storytelling, I turn abstract ideas into scroll-stopping, client-winning content. Whether it's a product launch or a full brand overhaul, I make sure your message doesn't just land it hits.
I blend classic design principles with cutting-edge AI tools like Recraft and Gemini to create faster, smarter, and sharper designs. Think smarter workflows, real-time iterations, and visuals that evolve with trends, not behind them. Add to that a strong foundation in photography and videography from directing the shot to editing the final cut and you've got a designer who can handle the full visual package from concept to final delivery.
I've worked with brands across industries from ambitious startups to well-established names helping them craft a visual identity that sells, connects, and stands out. I'm all about collaboration, clear communication, and creating work that doesn't just look great it works hard and delivers results. If you want someone who can take your idea and turn it into a visual asset people remember (and react to), I'm the one you call.
Experience
Creative Designer - Ideal Locations - Nairobi County, Kenya | On-site
(2025-08)
- Design day-to-day creative materials including posters, print layouts, photography, and video content for retail and entertainment brands.
- Work closely with marketing and operations teams to understand campaign needs and translate them into clear, practical visual output.
- Handle photography and videography shoots from planning through editing, ensuring content is usable across both digital platforms and physical spaces.
- Designed poster and print work displayed in high-traffic retail and entertainment locations.
- Shot and edited photography used for in-store displays, social media, and promotional materials.
- Produced video content for campaigns, activations, and brand storytelling.
- Delivered creative work for US Polo Assn – Two Rivers Mall, supporting in-store promotions and brand visibility.
- Created print, photo, and video assets for City Mall locations, maintaining consistency across properties.
- Designed posters and supported photography and videography for KidZania Nairobi, including KidZania Ride and KidZania Adventure, contributing to a fun and engaging visitor experience.
Graphic Designer & Digital Marketing Executive - Yala Kenya - Nairobi, Kenya
(2024-06 - 2025-06)
- Partnered with clients and internal stakeholders to translate business objectives into visually compelling brand and marketing assets.
- Led concept development and execution for campaigns across print, social media, and digital platforms.
- Maintained strict adherence to brand guidelines while adapting designs for diverse audiences and industries.
- Delivered multi-channel marketing collateral that strengthened brand recognition and improved campaign performance.
- Produced consistent social media and print visuals that supported client acquisition and retention efforts.
- Helped standardize visual systems across campaigns, reducing revision cycles and improving turnaround time.
Lead Creative Designer - BrandAfia - Nairobi, Kenya
(2022-01 - 2024-05)
- Designed cohesive brand identities from logo systems to full visual languages for multiple clients.
- Created high-performing social media and campaign visuals designed to drive engagement and brand recall.
- Mentored junior designers and interns, raising creative standards and improving delivery quality.
- Successfully launched multiple brand identities that were adopted across digital, print, and experiential touchpoints.
- Increased social media engagement for clients through scroll-stopping visual content and improved brand consistency.
- Improved team output quality by mentoring interns and establishing clearer design standards and workflows.
Graphic Designer / 3D Artist / Photographer - FreeAdverts
(2020-03 - 2022-11)
- Delivered multi-format creative work including graphic design, 3D visuals, and photography for client campaigns.
- Supported marketing teams with visual assets that improved brand visibility and audience engagement.
- Produced cross-platform creative assets that increased client visibility across print and digital channels.
- Expanded skill set into 3D design and photography, enabling more comprehensive creative solutions for clients.
Education
Art Design, 3D Design, Photography, and Filming - Strathmore University (iLabAfrica)
Art Design, 3D Design, Photography, and Filming - University of Nairobi School of the Arts and Design
