Alex Onyango

Brand designer and marketing creative with a track record of building visually compelling brand systems that drive perception, engagement, and commercial results. Specialising in premium brand identity, real estate marketing, and high-converting social media creatives — with strong command of both design aesthetics and business strategy. Currently executing brand and marketing strategy for a residential development in Nairobi, while building a client base across real estate, consulting, and personal brands.

Operate at the intersection of design craft and positioning strategy — creating systems that look premium and perform.

Brand & Marketing Creative — Real Estate at Occupant Win Development Ltd (2025 – Present)

Lead designer and marketing creative for Prestigious Residence, a premium residential development off Thika Road, Nairobi. Responsible for full-funnel visual marketing — from brand identity to Meta ad creatives.

• Produced a 13-slide luxury PowerPoint presentation, 14-page PDF portfolio, and 10-page investor-grade report — all built around a bespoke dark/gold design system
• Developed Meta advertising creatives for full-funnel campaigns targeting local buyers, Kenyan diaspora (UK, US, UAE, Canada), and investors
• Designed property brochures, branded promotional assets, and social media campaigns for premium residential positioning
• Built company brand collateral including profile documents, pitch materials, and unit specification sheets
• Attended and represented the brand at real estate agent networking events for partner recruitment
• Diagnosed and resolved Meta lead quality issues; developed a structured campaign playbook covering awareness through retargeting

Freelance Brand Designer & Marketing Creative at Self-Employed (2023 – Present)

Independent design practice serving businesses across real estate, consulting, and personal brand verticals. End-to-end creative ownership from strategy to delivery.

• Designed brand identities, visual systems, and marketing collateral for SMEs and personal brands
• Created social media campaign visuals focused on engagement, professional positioning, and audience growth
• Developed presentation decks, promotional graphics, posters, and marketing visuals for client campaigns
• Worked directly with business owners to align visual communication with brand strategy and commercial goals
• Managed full creative project lifecycle — brief, concept, iteration, and final delivery — across print and digital