Daniel Munyua

Results-driven sales, business development and operations professional with over a decade of progressive experience across real estate, financial services, sales leadership, human resource management and operations. Proven ability to build and lead high-performing teams, develop sales strategies, drive client acquisition, manage key accounts, strengthen operational systems and deliver business growth. Experienced in performance management, recruitment, training, customer relationship management, market development, reporting, budgeting and strategic execution.

Currently serving as Head of Sales at Chayim International Group Limited, providing strategic leadership for the company's sales function and supporting the growth of its real estate and joint-venture construction business.

HEAD OF SALES - CHAYIM INTERNATIONAL GROUP LIMITED

(2026-06)

Provide strategic leadership and overall direction for the company's sales function, aligning sales activities with corporate growth and revenue objectives.

• Develop and implement sales strategies, targets, budgets and action plans for Head Office and branch sales teams.
• Lead recruitment, onboarding, coaching, mentoring and performance management of sales representatives and branch sales teams.
• Set and monitor individual and team sales targets, KPIs, conversion rates, pipeline performance and revenue achievement.
• Drive lead generation and conversion through digital marketing, referrals, field activities, partnerships, client follow-ups and other sales channels.
• Oversee the customer journey from lead generation and subscription through feasibility, working drawings, financing, construction and handover.
• Strengthen sales of real estate and joint-venture construction solutions by ensuring clients understand the value proposition, process, costs and financing options.
• Develop and maintain relationships with clients, investors, property owners, referral partners, banks and strategic stakeholders.
• Coordinate with engineering, finance, legal, operations and management teams to ensure smooth client onboarding and delivery of sales commitments.
• Monitor market trends, competitor activity, customer needs and emerging opportunities and translate findings into sales initiatives.
• Prepare and present sales performance reports, forecasts, pipeline analysis and management recommendations.
• Develop and implement sales training programs covering product knowledge, prospecting, client engagement, objection handling, closing, reporting and customer service.
• Support branch growth initiatives, product activations, promotional campaigns and market expansion programs.
• Review and improve sales processes, reporting systems, customer follow-up procedures and CRM practices to improve conversion and accountability.
• Work with management on strategic initiatives including product pricing, market positioning, lead-generation budgets, sales structures and business development opportunities.

SENIOR SALES MANAGER - BOMALINK CONCEPTS LTD

(2023-02 - 2026-05)

• Led recruitment, objective setting, coaching and performance monitoring of sales representatives.
• Acquired new clients and drove lead conversion from multiple marketing channels.
• Created short- and long-term sales plans to achieve organizational objectives and revenue targets.
• Managed customer relationships, key accounts, new accounts, referrals, upselling and cross-selling opportunities.
• Managed day-to-day operations and improved systems, processes and best practices.
• Monitored employee productivity and provided coaching, training and feedback to improve performance.
• Managed budgets, forecasting and resource allocation and worked cross-departmentally to align operations with business goals.
• Developed and implemented operational policies and procedures and optimized workflows to improve efficiency and reduce costs.

HUMAN RESOURCE MANAGER - NEW MILIMANI SACCO LTD

(2017-03 - 2022)

• Managed recruitment, training, performance management, employee relations, payroll coordination and HR administration.
• Advised management on employment guidelines, labor compliance, policies and staff welfare.
• Coordinated staff training and development programs and assessed departmental training needs.
• Managed recruitment processes including job descriptions, advertising, shortlisting, interviewing and selection.
• Developed and implemented HR policies covering performance management, disciplinary procedures, working conditions and staff welfare.
• Key achievements included increasing staff levels from 152 to 241, reducing payroll-related costs by at least 17%, introducing a reliable grade structure, strengthening filing systems and supporting regional productivity improvements.
• Promoted to Human Resource and Operations Manager based on performance.

REGIONAL MANAGER - NEW MILIMANI SACCO LTD

(2016-10 - 2017-02)

• Planned regional marketing activities and guided branches in achieving performance targets.
• Trained and developed branch staff and represented the Sacco in regional marketing activities.
• Monitored branch performance, budgets, customer relationships and operational efficiency.
• Researched product performance, customer experience and competitor activity and advised management accordingly.
• Achieved regional targets in client enrolment and product sales and improved branch managers' output through training on planning and budgeting.
• Promoted to Human Resource Manager on performance grounds.

BRANCH MANAGER - NEW MILIMANI SACCO LTD

(2015-05 - 2016-09)

• Managed branch sales, marketing activities, staff performance, customer accounts and operational budgets.
• Tracked daily, weekly and monthly enrolment and collection targets and prepared performance reports.
• Opened a market in a slum-dominated area and enrolled 1,400 clients in one year.
• Successfully operated the branch at the lowest cost compared with other branches in the region and supported development of customized SME loan products.
• Promoted to Regional Manager on performance grounds.

TRAINING & DEVELOPMENT OFFICER - NEW MILIMANI SACCO LTD

(2014-02 - 2015-04)

• Planned and delivered training programmes for field officers in coordination with branch managers.
• Identified training needs, organized office-based training and prepared performance reports.
• Supported marketing activities and coordinated with the IT team on system-related training.

KEY ACCOUNTS REP - WOODALL ENTERPRISES LTD

(2013-03 - 2014-02)

• Introduced a new imported product into the Nairobi market through key accounts, managed customer relationships and supported office operations.
• Monitored sales performance, collected customer feedback, advised directors on competitor activity and recruited a productive salesforce.

FIELD SUPERVISOR - PATMO INVESTMENT LTD

(2012-05 - 2012-12)

• Coordinated power-line construction assignments, materials, transport, casual labor, site supervision and project inspections.

Tied Life Agent - INSURANCE COMPANY OF EAST AFRICA (ICEA Ltd)

(2011-06 - 2011-06)

Sales Manager - SUPER CRYSTALS SOLUTIONS LTD

(2010-06 - 2010-06)

Mobile Money Marketing & Client Registration - MTN UGANDA

(2010-02 - 2010-02)

Bachelor - Human Resources Management - Makerere University (2011)

Uganda Advanced Certificate of Education - Tororo Progressive Secondary School

Kenya Certificate of Secondary Education - Ng'enda Secondary School